Strategic Public Relations and Travel and Protocol Management

HRODC Postgraduate Training Institute
In Kuala Lumpur (Malaysia), Dubai (United Arab Emirates), Manila (Philippines) and 3 other venues

£ 10,000 - (Rs 8,63,718)
VAT incl.
You can also call the Study Centre
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Important information

Description


Suitable for: International Negotiators. International Conflict Managers. United Nations Officials. National Tourist Officers. Tourism Promoters. Tourism Development Officers. Tourism Ministry Officials. Hotel and Tourism Consultants. Anyone else with a need to understand protocol, travel and international relations

Important information
Venues

Where and when

Starts Location
Flexible
Abu Dhabi
Abu Dhabi, United Arab Emirates
See map
Flexible
Flexible
Dubai
Coral Deira Hotel, Muraqabat Street, Deria, Dubai, 82999,, 82999, Dubai, United Arab Emirates
See map
Flexible
Johannesburg
Oxford Road, 2132, Johannesburg, South Africa
See map
Flexible
Flexible
Kuala Lumpur
Jalan Ampang Hilir, 68, Malaysia, Malaysia
See map
Flexible
Flexible
Manila
Makati, 1200, Philippines, Philippines
See map
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Course programme

Course Contents, Concepts and Issues:

Strategic Public Relations

Defining Public Relations

  • Public Relations: Overview
  • Planned Process to Influence Public Opinion
  • Public Relations as Management Interpreter
  • Public Relations as Public Interpreter
  • The Publics of Public Relations
  • The Functions of Public Relations
  • The Curse of “Spin”
  • Technical/Attitudinal Requirements for Public Relations Work

Communication in Public Relations

  • Purposes of Communication
  • Theories of Communication: Traditional
  • Theories of Communication: Contemporary
  • The Word
  • The Message
  • Receiver’s Bias
  • Feedback

Public Opinion and Public Relations

  • Defining Public Opinion
  • What Are Attitudes?
  • How Are Attitudes Influenced?
  • Attitude vis-a-vis Motivation
  • Power of Persuasion
  • Influencing Public Opinion
  • Polishing the Corporate Image
  • Maintaining and Managing Reputation

Public Relations Management and Planning

  • Management Process of Public Relations
  • Reporting To Top Management
  • Conceptualizing the Public Relations Plan
  • Creating the Public Relations Plan
  • Activating the Public Relations Plan
  • Setting Public Relations Objectives
  • Budgeting For Public Relations
  • Implementing Public Relations Programs
  • The Public Relations Department
  • The Public Relations Agency
  • Reputation Management
  • The Jobs
  • Payment
  • Women and Minorities

Research and Public Relations

  • Role of Research in Public Relations
  • What Constitute Research
  • Principles for Public Relations Research
  • Types of Public Relations Research
  • Methods of Public Relations Research
  • Surveys
  • The Sample
  • The Questionnaire
  • Interviews
  • Results Analysis
  • Communications Audits
  • Unobtrusive Methods
  • Evaluation
  • Measuring Public Relations Outcomes
  • Research and the Web
  • Making Use of Outside Research Help

Travel and Protocol Management (Module 1)

Visa and Immigration Formalities

  • Visa Processing
  • Visa Arrangements
  • Passport Processing
  • Hotel Visa Processing
  • Business Travel Requirements
  • Immigration Regulations and Requirements

General Travel Management

  • Nature of Strategic Public Relations

Booking Arrangement

  • Hotel Reservation
  • Airline Reservation
  • Corporate Hotel Booking Arrangement

Events Planning and Protocol

  • Recovery Planning and Protocol
  • Exhibition Planning and Participation
  • Planning, Organisation and Management or Protocol Duties
  • Special Arrangements and Planning for Vehicular Convoys
  • Nature of Strategic Public Relations

Meetings Management

  • Participating and Contributing in Meetings
  • Resonation
  • GroupThink vs. TeamThink

Personality and Group Dynamics

  • Personality Types and Their Influences
  • Group Dynamics : A Definition
  • Forming
  • Storming
  • Norming
  • Performing
  • Disbandment

Salient Communication Issue

  • Defining Communication
  • Barriers to Effective Communication
  • Cross Cultural Communication
  • Communication and Presentation
  • Presentation Skills
  • Writing the Media


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