Strategic Public Relations and Travel and Protocol Management

HRODC Postgraduate Training Institute
In Kuala Lumpur (Malaysia), Dubai (United Arab Emirates), Manila (Philippines) and 3 other venues

£ 10,000 - (Rs 8,20,882)
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Important information


Suitable for: International Negotiators. International Conflict Managers. United Nations Officials. National Tourist Officers. Tourism Promoters. Tourism Development Officers. Tourism Ministry Officials. Hotel and Tourism Consultants. Anyone else with a need to understand protocol, travel and international relations

Important information

Where and when

Starts Location
Abu Dhabi
Abu Dhabi, United Arab Emirates
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Coral Deira Hotel, Muraqabat Street, Deria, Dubai, 82999,, 82999, Dubai, United Arab Emirates
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Oxford Road, 2132, Johannesburg, South Africa
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Kuala Lumpur
Jalan Ampang Hilir, 68, Malaysia, Malaysia
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Makati, 1200, Philippines, Philippines
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Course programme

Course Contents, Concepts and Issues:

Strategic Public Relations

Defining Public Relations

  • Public Relations: Overview
  • Planned Process to Influence Public Opinion
  • Public Relations as Management Interpreter
  • Public Relations as Public Interpreter
  • The Publics of Public Relations
  • The Functions of Public Relations
  • The Curse of “Spin”
  • Technical/Attitudinal Requirements for Public Relations Work

Communication in Public Relations

  • Purposes of Communication
  • Theories of Communication: Traditional
  • Theories of Communication: Contemporary
  • The Word
  • The Message
  • Receiver’s Bias
  • Feedback

Public Opinion and Public Relations

  • Defining Public Opinion
  • What Are Attitudes?
  • How Are Attitudes Influenced?
  • Attitude vis-a-vis Motivation
  • Power of Persuasion
  • Influencing Public Opinion
  • Polishing the Corporate Image
  • Maintaining and Managing Reputation

Public Relations Management and Planning

  • Management Process of Public Relations
  • Reporting To Top Management
  • Conceptualizing the Public Relations Plan
  • Creating the Public Relations Plan
  • Activating the Public Relations Plan
  • Setting Public Relations Objectives
  • Budgeting For Public Relations
  • Implementing Public Relations Programs
  • The Public Relations Department
  • The Public Relations Agency
  • Reputation Management
  • The Jobs
  • Payment
  • Women and Minorities

Research and Public Relations

  • Role of Research in Public Relations
  • What Constitute Research
  • Principles for Public Relations Research
  • Types of Public Relations Research
  • Methods of Public Relations Research
  • Surveys
  • The Sample
  • The Questionnaire
  • Interviews
  • Results Analysis
  • Communications Audits
  • Unobtrusive Methods
  • Evaluation
  • Measuring Public Relations Outcomes
  • Research and the Web
  • Making Use of Outside Research Help

Travel and Protocol Management (Module 1)

Visa and Immigration Formalities

  • Visa Processing
  • Visa Arrangements
  • Passport Processing
  • Hotel Visa Processing
  • Business Travel Requirements
  • Immigration Regulations and Requirements

General Travel Management

  • Nature of Strategic Public Relations

Booking Arrangement

  • Hotel Reservation
  • Airline Reservation
  • Corporate Hotel Booking Arrangement

Events Planning and Protocol

  • Recovery Planning and Protocol
  • Exhibition Planning and Participation
  • Planning, Organisation and Management or Protocol Duties
  • Special Arrangements and Planning for Vehicular Convoys
  • Nature of Strategic Public Relations

Meetings Management

  • Participating and Contributing in Meetings
  • Resonation
  • GroupThink vs. TeamThink

Personality and Group Dynamics

  • Personality Types and Their Influences
  • Group Dynamics : A Definition
  • Forming
  • Storming
  • Norming
  • Performing
  • Disbandment

Salient Communication Issue

  • Defining Communication
  • Barriers to Effective Communication
  • Cross Cultural Communication
  • Communication and Presentation
  • Presentation Skills
  • Writing the Media

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