Strategic Public Relations and Travel and Protocol Management
Training
In Dubai (United Arab Emirates), Kuala Lumpur (Malaysia), Manila (Philippines) and 3 other venues
*Indicative price
Original amount in GBP:
£ 10,000
Description
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Type
Training
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Location
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Duration
10 Days
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Start date
Different dates available
Suitable for: International Negotiators. International Conflict Managers. United Nations Officials. National Tourist Officers. Tourism Promoters. Tourism Development Officers. Tourism Ministry Officials. Hotel and Tourism Consultants. Anyone else with a need to understand protocol, travel and international relations
Facilities
Location
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Reviews
Course programme
Strategic Public Relations
Defining Public Relations
- Public Relations: Overview
- Planned Process to Influence Public Opinion
- Public Relations as Management Interpreter
- Public Relations as Public Interpreter
- The Publics of Public Relations
- The Functions of Public Relations
- The Curse of “Spin”
- Technical/Attitudinal Requirements for Public Relations Work
Communication in Public Relations
- Purposes of Communication
- Theories of Communication: Traditional
- Theories of Communication: Contemporary
- The Word
- The Message
- Receiver’s Bias
- Feedback
Public Opinion and Public Relations
- Defining Public Opinion
- What Are Attitudes?
- How Are Attitudes Influenced?
- Attitude vis-a-vis Motivation
- Power of Persuasion
- Influencing Public Opinion
- Polishing the Corporate Image
- Maintaining and Managing Reputation
Public Relations Management and Planning
- Management Process of Public Relations
- Reporting To Top Management
- Conceptualizing the Public Relations Plan
- Creating the Public Relations Plan
- Activating the Public Relations Plan
- Setting Public Relations Objectives
- Budgeting For Public Relations
- Implementing Public Relations Programs
- The Public Relations Department
- The Public Relations Agency
- Reputation Management
- The Jobs
- Payment
- Women and Minorities
Research and Public Relations
- Role of Research in Public Relations
- What Constitute Research
- Principles for Public Relations Research
- Types of Public Relations Research
- Methods of Public Relations Research
- Surveys
- The Sample
- The Questionnaire
- Interviews
- Results Analysis
- Communications Audits
- Unobtrusive Methods
- Evaluation
- Measuring Public Relations Outcomes
- Research and the Web
- Making Use of Outside Research Help
Travel and Protocol Management (Module 1)
Visa and Immigration Formalities
- Visa Processing
- Visa Arrangements
- Passport Processing
- Hotel Visa Processing
- Business Travel Requirements
- Immigration Regulations and Requirements
General Travel Management
- Nature of Strategic Public Relations
Booking Arrangement
- Hotel Reservation
- Airline Reservation
- Corporate Hotel Booking Arrangement
Events Planning and Protocol
- Recovery Planning and Protocol
- Exhibition Planning and Participation
- Planning, Organisation and Management or Protocol Duties
- Special Arrangements and Planning for Vehicular Convoys
- Nature of Strategic Public Relations
Meetings Management
- Participating and Contributing in Meetings
- Resonation
- GroupThink vs. TeamThink
Personality and Group Dynamics
- Personality Types and Their Influences
- Group Dynamics : A Definition
- Forming
- Storming
- Norming
- Performing
- Disbandment
Salient Communication Issue
- Defining Communication
- Barriers to Effective Communication
- Cross Cultural Communication
- Communication and Presentation
- Presentation Skills
- Writing the Media
Strategic Public Relations and Travel and Protocol Management
*Indicative price
Original amount in GBP:
£ 10,000