Understanding Your Audience: Market Segmentation Course



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Knowing your market accurately and completely is a prerequisite for successful marketing. In this free online course three important concepts related to the topic of markets are presented: Defining the nature of markets, identifying the types of markets, and a discussion of product differentiation and market segmentation. This course will be of great interest to marketing and business professionals who wish to refresh the basics of marketing and to learners who are interested in business and wish to have a greater knowledge and understanding of the role marketing plays in the modern business world.

Important information

Where and when

Starts Location

What you'll learn on the course

Market segmentation
Defining the Market
Approaching the Market

Course programme

Module Title Module 1: Defining the Market Module 2: Approaching the Market Module 3: Segmenting Consumers Module 4: Segmenting the Market Module 5: Understanding the Market - Assessment

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