University postgraduate degree in tourism planning and management

Tourism planning and management

UDG - Universitat de Girona. Màsters Oficials
In Girona (Spain)

€ 2,748 - (Rs 1,96,045)
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Important information

  • Master
  • Girona (Spain)
  • Duration:
    1 Year
  • Credits: 60
Description

Official Master's degree that looks at advanced knowledge of strategic management, innovation, marketing, territory planning, economy, finance and legislation - all of which are necessary for planning and managing tourism activities. It lasts a year and is focused on research and professional development.

Important information
Venues

Where and when

Starts Location
On request
Girona
Girona, Spain
See map

Frequent Asked Questions

· Requirements

European bachelor's degree or equivalent, which must be accredited if it was gained abroad. Specialising in: tourism, types of humanities, economics, legal and business.

What you'll learn on the course

Technological management of touristic information
Destination branding and image
Sustainable development of tourism
Financial management of destinations
Financial management of touristic products
Management Skills
DMO management and control
Touristic management of urban destinations
Touristic landscape and territory planning tools
Networks and governance of tourism
Territorial information analysis techniques
Consumer segmentation and behaviour
Development of touristic products
Entrepreneurship
Creativity and innovation
Establishing prices
Marketing budgets
Operative management of touristic projects

Course programme

The Master's degree offers two options for specialising:<br /> <ul> <li>Specialising in Development of touristic products (taught in English) </li> <li>Specialising in: Touristic destination management (in Spanish)</li> </ul> The Master's degree includes 24 subjects, of which 21 are compulsory and three are optional. External work experience must be done.
  • Destination development
  • Sustainable development in tourism
  • Economic management for tourist destinations
  • Financial management for tourism products
  • Management skills
  • Qualitative techniques
  • Quantitative techniques
  • Tourismology
  • Practical placement
  • Master's thesis
  • Management technology for tourist information
  • Image and branding in destinations
  • Management control of a DMO
  • Tourism management for urban destinations
  • Tools for land planning and landscape tourism
  • Networks and governance in tourism
  • Techniques in spatial analysis and information
  • Consumer behaviour and segmentation
  • Tourism product development
  • Entrepreneurship, creativity and innovation
  • Pricing and the marketing budget
  • Operational management for tourism projects
  • Recruitment in the development and management of tourism products
  • Marketing tourism products

Additional information

The master's degree price for foreign students non residents in Spain, non nationals from EU, Iceland, Norway, Liechtenstein, Switzerland or Andorra is € 65,41 per credit ECTS. Year 2013-2014.

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