Video-Enhanced On-Line Global Marketing: Local, National and International Marketing, Strategic Plan and Implementation (Full-Time)

HRODC Postgraduate Training Institute
In Amsterdam (Netherlands), Durban (South Africa), Dubai (United Arab Emirates) and 7 other venues

£ 30,150 - (Rs 25,62,613)
VAT not incl.
You can also call the Study Centre
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Important information

Description

This course is designed for:Marketing Executives, Product Designers, Relationship Managers, Customer Service Managers, Client Service Managers, Marketing Researchers, Sales Managers, Sales Executives, Corporate Directors, Divisional Directors, Marketing Lecturers, Marketing Consultants, Brand Managers, Life Cycle Specialists, All others interested in ensuring that there is a high rate of return on marketing investment

Important information
Venues

Where and when

Starts Location
On request
Amsterdam
Damrak 1-5, 1012, Noord Holland, Netherlands
See map
On request
Bangkok
South Sathon Road, 10120, Bangkok, Thailand
See map
On request
City of London
Kendal Street, London, England
See map
On request
Dubai
Coral Deira Hotel, Muraqabat Street, Deria, Dubai, 82999,, 82999, Dubai, United Arab Emirates
See map
On request
Durban
Walnut Road, 40001, Johannesburg, South Africa
See map
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Frequent Asked Questions

· Requirements

Degree or Relevant Work Experience

What you'll learn on the course

Marketing
Consumer Behavior
Product Life Cycle
Product Mix Pricing
Supply Chains
Marketing Channels
Promotion Mix
Advertising
Public Relations
Sales Promotion
Global Marketing Environment
Marketing Ethics
Market Entry Strategies
International Distribution System
Ethics and Social Responsibility
E-marketing
Website Design
Traffic Building
Search Engine Marketing
Customer Realtion management

Course programme

Limited Contents:

Marketing: Creating and Capturing Customer Value

  • Defining and Deconstructing Marketing
  • Understanding the Marketplace and Customer Needs
  • Designing a Customer-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan and Program
  • Building Customer Relationships
  • Capturing Value from Customers
  • The Changing Marketing Landscape
Company and Marketing Strategy: Partnering to Build Customer Relationships
  • Companywide Strategic Planning: Defining Marketing's Role
  • Designing the Business Portfolio
  • Planning Marketing: Partnering to Build Customer
  • Relationships
  • Marketing Strategy and the Marketing Mix
  • Managing the Marketing Effort
  • Measuring and Managing Return on Marketing Investment

Additional information

HRODC Postgraduate Training Institute is registered with the UK Registry of Learning Providers (UKRLP) of the Department for Business, Innovation and Skills (BIS), formerly Department of Innovation, Universities and Skills (DIUS).

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