Video-Enhanced On-Line Global Marketing: Local, National and International Marketing, Strategic Plan and Implementation (Intensive Full-Time)
Course
In Hong Kong (Hong Kong), Durban (South Africa), Dubai (United Arab Emirates) and 7 other venues
*Indicative price
Original amount in GBP:
£ 30,150
Description
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Type
Intensive course
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Location
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Duration
240 Days
This course is designed for:Marketing Executives, Product Designers, Relationship Managers, Customer Service Managers, Client Service Managers, Marketing Researchers, Sales Managers, Sales Executives, Corporate Directors, Divisional Directors, Marketing Lecturers, Marketing Consultants, Brand Managers, Life Cycle Specialists, All others interested in ensuring that there is a high rate of return on marketing investment
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About this course
Degree or Relevant Work Experience
Reviews
Subjects
- Marketing
- Consumer Behavior
- Product Life Cycle
- Product Mix Pricing
- Supply Chains
- Marketing Channels
- Promotion Mix
- Advertising
- Public Relations
- Sales Promotion
- Global Marketing Environment
- Marketing Ethics
- Market Entry Strategies
- International Distribution System
- Ethics and Social Responsibility
- E-marketing
- Website Design
- Traffic Building
- Search Engine Marketing
- Customer Realtion management
Course programme
Marketing: Creating and Capturing Customer Value
- Defining and Deconstructing Marketing
- Understanding the Marketplace and Customer Needs
- Designing a Customer-Driven Marketing Strategy
- Preparing an Integrated Marketing Plan and Program
- Building Customer Relationships
- Capturing Value from Customers
- The Changing Marketing Landscape
- Companywide Strategic Planning: Defining Marketing's Role
- Designing the Business Portfolio
- Planning Marketing: Partnering to Build Customer
- Relationships
- Marketing Strategy and the Marketing Mix
- Managing the Marketing Effort
- Measuring and Managing Return on Marketing Investment
Additional information
Video-Enhanced On-Line Global Marketing: Local, National and International Marketing, Strategic Plan and Implementation (Intensive Full-Time)
*Indicative price
Original amount in GBP:
£ 30,150