Video-Enhanced On-Line Public Relations in Principle and Practice
Post Graduate Diploma
In Bangkok (Thailand), Durban (South Africa), Dubai (United Arab Emirates) and 7 other venues
*Indicative price
Original amount in GBP:
£ 13,400
Description
-
Type
Post Graduate Diploma
-
Location
-
Duration
40 Days
This course is designed for:Public Relations Professionals, Public Relations Practitioners, Marketers and Public Relations Managers, Board of Directors, Business Owners, Customer Service Managers, Sales and Development Business Managers, HR professionals who have communications roles , Managers who want to add high-level communications skills to their personal portfolios and Other key personnel in the organization whose work involves contact and interaction with internal/external public
Facilities
Location
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
About this course
Degree or Relevant Work Experience
Reviews
Subjects
- Public Relations
- Events Management
- Marketing
- Customer Service
Course programme
- Course Contents, Concepts and Issues:
- Defining Public Relations
- Popularity of Public Relations
- Planned Process to Influence Public Opinion
- Public Relations as Management Interpreter
- Public Relations as Public Interpreter
- The Publics of Public Relations
- The Functions of Public Relations
- The Curse of "Spin"
- Technical/Attitudinal Requirements for Public Relations Work
- Ancient Beginnings
- The Father of Modern Public Relations
- The Growth of Modern Public Relations
- Public Relations Comes of Age
- Public Relations Education
Communication in Public Relations
- Purposes of Communication
- Theories of Communication: Traditional
- Theories of Communication: Contemporary
- The Word
- The Message
- Receiver's Bias
- Feedback
Public Opinion and Public Relations
- Defining Public Opinion
- What Are Attitudes?
- How Are Attitudes Influenced?
- Attitude Change Motivation
- Power of Persuasion
- How to Influence Public Opinion
- Polishing the Corporate Image
- Maintaining and Managing Reputation
- Management Process of Public Relations
- Reporting To Top Management
- Conceptualizing the Public Relations Plan
- Creating the Public Relations Plan
- Activating the Public Relations Plan
- Setting Public Relations Objectives
- Budgeting For Public Relations
- Implementing Public Relations Programs
- The Public Relations Department
- The Public Relations Agency
- Reputation Management
- The Jobs
- Payment
- Women and Minorities
- Doing the "Right Thing"
- Ethics in Business
- Corporate Codes of Conduct
- Corporate Social Responsibility
- Ethics in Government
- Ethics in Journalism
- Ethics in Public Relations
The Legal Parameter of Public Relations
- Public Relations and the Law
- The First Amendment
- Defamation Law
- Insider Trading
- Disclosure Law
- Ethics Law
- Copyright Law
- Role of Research in Public Relations
- What Constitute Research
- Principles for Public Relations Research
- Types of Public Relations Research
- Methods of Public Relations Research
- Surveys
- The Sample
- The Questionnaire
- Interviews
- Results Analysis
- Communications Audits
- Unobtrusive Methods
- Evaluation
- Measuring Public Relations Outcomes
- Research and the Web
- Making Use of Outside Research Help
- Introduction
- Group Meetings
- Banquets
- Open House and Plant Tours
- Conventions
- Trade Shows
- Promotional Events
Entertainment, Sports and Tourism
- Promoting a Personality
- Promoting an Entertainment Event
- Sports Publicity
- Travel Promotion
- Print Media Relations
- Employee Relations
- Multicultural Community Relations
- Government Relations: Enhancing Public Relations Effectiveness
- Consumer or Client Relations in Public Relations
- International Operation
- Overview of Public Relations in:
- Canada
- Europe
- Latin America
- Japan
- China
- Asia
- Eastern Europe
- Russia
- Australia/New Zealand
- Africa
- Middle East
- Public Relations Writing
- Public Relations and the Internet
- Integrated Marketing Communications
- Crisis Management
- Launching Career in Public Relations
Additional information
Video-Enhanced On-Line Public Relations in Principle and Practice
*Indicative price
Original amount in GBP:
£ 13,400