Video-Enhanced On-Line Public Relations in Principle and Practice

HRODC Postgraduate Training Institute
In Amsterdam (Netherlands), Durban (South Africa), Dubai (United Arab Emirates) and 7 other venues

£ 13,400 - (Rs 11,09,888)
VAT not incl.
You can also call the Study Centre
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Important information


This course is designed for:Public Relations Professionals, Public Relations Practitioners, Marketers and Public Relations Managers, Board of Directors, Business Owners, Customer Service Managers, Sales and Development Business Managers, HR professionals who have communications roles , Managers who want to add high-level communications skills to their personal portfolios and Other key personnel in the organization whose work involves contact and interaction with internal/external public

Important information

Where and when

Starts Location
On request
Damrak 1-5, 1012, Noord Holland, Netherlands
See map
On request
South Sathon Road, 10120, Bangkok, Thailand
See map
On request
City of London
Kendal Street, London, England
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On request
Coral Deira Hotel, Muraqabat Street, Deria, Dubai, 82999,, 82999, Dubai, United Arab Emirates
See map
On request
Walnut Road, 40001, Johannesburg, South Africa
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See all (10)

Frequent Asked Questions

· Requirements

Degree or Relevant Work Experience

What you'll learn on the course

Public Relations
Events Management
Customer Service

Course programme

  • Course Contents, Concepts and Issues:
  • Defining Public Relations
  • Popularity of Public Relations
  • Planned Process to Influence Public Opinion
  • Public Relations as Management Interpreter
  • Public Relations as Public Interpreter
  • The Publics of Public Relations
  • The Functions of Public Relations
  • The Curse of "Spin"
  • Technical/Attitudinal Requirements for Public Relations Work
The Growth and Future of Public Relations
  • Ancient Beginnings
  • The Father of Modern Public Relations
  • The Growth of Modern Public Relations
  • Public Relations Comes of Age
  • Public Relations Education

Communication in Public Relations
  • Purposes of Communication
  • Theories of Communication: Traditional
  • Theories of Communication: Contemporary
  • The Word
  • The Message
  • Receiver's Bias
  • Feedback

Public Opinion and Public Relations
  • Defining Public Opinion
  • What Are Attitudes?
  • How Are Attitudes Influenced?
  • Attitude Change Motivation
  • Power of Persuasion
  • How to Influence Public Opinion
  • Polishing the Corporate Image
  • Maintaining and Managing Reputation
Public Relations Management and Planning
  • Management Process of Public Relations
  • Reporting To Top Management
  • Conceptualizing the Public Relations Plan
  • Creating the Public Relations Plan
  • Activating the Public Relations Plan
  • Setting Public Relations Objectives
  • Budgeting For Public Relations
  • Implementing Public Relations Programs
  • The Public Relations Department
  • The Public Relations Agency
  • Reputation Management
  • The Jobs
  • Payment
  • Women and Minorities
Employing Ethics in Public Relations
  • Doing the "Right Thing"
  • Ethics in Business
  • Corporate Codes of Conduct
  • Corporate Social Responsibility
  • Ethics in Government
  • Ethics in Journalism
  • Ethics in Public Relations

The Legal Parameter of Public Relations
  • Public Relations and the Law
  • The First Amendment
  • Defamation Law
  • Insider Trading
  • Disclosure Law
  • Ethics Law
  • Copyright Law
Research and Public Relations
  • Role of Research in Public Relations
  • What Constitute Research
  • Principles for Public Relations Research
  • Types of Public Relations Research
  • Methods of Public Relations Research
  • Surveys
  • The Sample
  • The Questionnaire
  • Interviews
  • Results Analysis
  • Communications Audits
  • Unobtrusive Methods
  • Evaluation
  • Measuring Public Relations Outcomes
  • Research and the Web
  • Making Use of Outside Research Help
Meeting, Banquets, Conventions, Trade Shows and Promotional Activities
  • Introduction
  • Group Meetings
  • Banquets
  • Open House and Plant Tours
  • Conventions
  • Trade Shows
  • Promotional Events

Entertainment, Sports and Tourism
  • Promoting a Personality
  • Promoting an Entertainment Event
  • Sports Publicity
  • Travel Promotion
Dealing with the Public
  • Print Media Relations
  • Employee Relations
  • Multicultural Community Relations
  • Government Relations: Enhancing Public Relations Effectiveness
  • Consumer or Client Relations in Public Relations
International Relations Dimension of Public Relations
  • International Operation
  • Overview of Public Relations in:
  • Canada
  • Europe
  • Latin America
  • Japan
  • China
  • Asia
  • Eastern Europe
  • Russia
  • Australia/New Zealand
  • Africa
  • Middle East
Public Realtions Implementations
  • Public Relations Writing
  • Public Relations and the Internet
  • Integrated Marketing Communications
  • Crisis Management
  • Launching Career in Public Relations

Achievements for this centre

Additional information

HRODC Postgraduate Training Institute is registered with the UK Registry of Learning Providers (UKRLP) of the Department for Business, Innovation and Skills (BIS), formerly Department of Innovation, Universities and Skills (DIUS).

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