National Insurance Academy
In Pune

Price on request
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Important information

Typology Training
Start Pune
Duration 3 Days
  • Training
  • Pune
  • Duration:
    3 Days


Where and when

Starts Location
On request
25, Baner Road, Balewadi, 411045, Maharashtra, India
See map
Starts On request
25, Baner Road, Balewadi, 411045, Maharashtra, India
See map

Course programme

Modules included in this course:

• Introduction to WCM

• WCM Core Technology Services

• Web Content Production Services

• Web Content Delivery

• WCM Vendor Landscape and Trends

Learning Objectives:

Module 1: Introduction to WCM

• Define Web Content Management and place it in the spectrum of “ECM” technologies

• Make the business case for a WCM investment, using three possible types of rationales

• Identify the promise and pitfalls of content re-purposing and re-use

• Understand the implications of different operational models for web publishing

• Define web content governance and identify key policy and standards issues you should address before making

an investment in WCM technology

Module2: WCM Core Technology

• Identify key technology standards in the WCM field

• Contrast different approaches to Web CMS application customization and extension

• Define templating, and identify two different architectural approaches to page rendering

• Articulate the purpose of identifying users and groups in access control

• Define usability in the context of WCM management interfaces

• Distinguish between internationalization and localization of contributor interfaces

Module 3: Web Content Production Services

• Identify the pros and cons of different approaches to contributing content into a WCM system

• Understand the implications among different types of rich text (“WYSIWYG”) editors

• Define and critique “in‐context” editing

• Distinguish between uncontrolled and controlled metadata vocabularies, and flat vs. hierarchical taxonomies

• Distinguish between versioning and version control

• Identify different workflow models and define key terms

• Articulate the pros and cons of coupled vs. decoupled deployment and delivery architectures

Module 4: Web Content Delivery

• Articulate the pros and cons of different types of personalization

• Identify the key challenges to multichannel publishing

• Explain how RSS works

• Define the relationship between WCM systems and site search

• Identify the main issues behind performance and reliability

• Explain content retention

• Describe how “social” applications fit (and not fit) into a WCM architecture

• Illustrate the intersection between WCM and site analytics

Module 5: WCM Landscape and Trends

• Define multiple tiers in the WCM marketplace

• List 12 WCM implementation scenarios and the rationale for employing them

• Articulate the best way to select a WCM system

• Identify trends across 6 key WCM areas

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