WEB CONTENT MANAGEMENT
Training
In Pune
Description
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Type
Training
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Location
Pune
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Duration
3 Days
Facilities
Location
Start date
Start date
Reviews
Course programme
Outline
Modules included in this course:
• Introduction to WCM
• WCM Core Technology Services
• Web Content Production Services
• Web Content Delivery
• WCM Vendor Landscape and Trends
Learning Objectives:
Module 1: Introduction to WCM
• Define Web Content Management and place it in the spectrum of “ECM” technologies
• Make the business case for a WCM investment, using three possible types of rationales
• Identify the promise and pitfalls of content re-purposing and re-use
• Understand the implications of different operational models for web publishing
• Define web content governance and identify key policy and standards issues you should address before making
an investment in WCM technology
Module2: WCM Core Technology
• Identify key technology standards in the WCM field
• Contrast different approaches to Web CMS application customization and extension
• Define templating, and identify two different architectural approaches to page rendering
• Articulate the purpose of identifying users and groups in access control
• Define usability in the context of WCM management interfaces
• Distinguish between internationalization and localization of contributor interfaces
Module 3: Web Content Production Services
• Identify the pros and cons of different approaches to contributing content into a WCM system
• Understand the implications among different types of rich text (“WYSIWYG”) editors
• Define and critique “in‐context” editing
• Distinguish between uncontrolled and controlled metadata vocabularies, and flat vs. hierarchical taxonomies
• Distinguish between versioning and version control
• Identify different workflow models and define key terms
• Articulate the pros and cons of coupled vs. decoupled deployment and delivery architectures
Module 4: Web Content Delivery
• Articulate the pros and cons of different types of personalization
• Identify the key challenges to multichannel publishing
• Explain how RSS works
• Define the relationship between WCM systems and site search
• Identify the main issues behind performance and reliability
• Explain content retention
• Describe how “social” applications fit (and not fit) into a WCM architecture
• Illustrate the intersection between WCM and site analytics
Module 5: WCM Landscape and Trends
• Define multiple tiers in the WCM marketplace
• List 12 WCM implementation scenarios and the rationale for employing them
• Articulate the best way to select a WCM system
• Identify trends across 6 key WCM areas
WEB CONTENT MANAGEMENT