Writing a Successful Business Plan - Chicago Booth School of Business

NovoEd
Online

Free

Important information

  • Course
  • Online
  • When:
    Flexible
Description

You'll learn the topics to include in a business plan, how to organize those topics and the content to include under each topic. Topics will include management, customers and markets, competition, products and services, sales and marketing, financials, operations, critical risks, short history, timetable of future events and executive summary. This annual business plan is an internal audit of your enterprise and offers a continuing due diligence for management.

Important information
Venues

Where and when

Starts Location
Flexible
Online

What you'll learn on the course

Management
Executive
Audit
Marketing
Sales
Writing
Business Plan
IT Management
Sales Training
Sales and marketing
Sales Marketing

Course programme

Designed to help you write a realistic annual business plan for your new or existing enterprise, which will help you raise equity and debt financing, act as a standard against which to measure future results and guide your journey. The business plan acts as a filter to assist you in making future decisions which may alter the course of your enterprise.

Ideal for owners and managers of start ups, early stage businesses, and matured small businesses who do not have a comprehensive business plan. This course includes a template for writing an annual plan, allowing you to better understand the enterprises critical risks, growth busters, and success factors. Also appropriate for those who serve entrepreneurs such as incubators, networking groups, micro loan programs, venture capitalists, consultants and colleges.

You'll learn the topics to include in a business plan, how to organize those topics and the content to include under each topic. Topics will include management, customers and markets, competition, products and services, sales and marketing, financials, operations, critical risks, short history, timetable of future events and executive summary. This annual business plan is an internal audit of your enterprise and offers a continuing due diligence for management.

By the end of the course, you'll have a professional business plan you can begin using right away, and a better understanding of the factors most important for your enterprise's success.

TESTIMONIALS FROM SUMMER 2015 CLASS

"It's been great. Bob is such a great instructor. This program should be run all year round" Daniel

"I love how the assignments make us think about how to develop our business strategy" Ayien...... "I like the fact that it is practical and addresses real scenarios" John... "I've tried to write a business plan multiple times and this has been the most successful I've been at it thus far" Christopher... "What I like the most about the course is that I have to think more deeply about the needs of my business; and about its strenths and weaknesses. Bob is not just telling me how to do a business plan; but I am actually doing it; which is great" Maria



More Information

Payment: The course fee is $25 for early registrants, paid by March 1. The fee will increase to $29 on March 2, and must be paid by March 20 to continue the course. There are no refunds after March 20.

Workload: 2 hours / week, for six weeks

Prerequisites: This is an introductory course and there are no prerequisites.

Technical Requirements: You need a computer that allows you to watch the video lectures, and the ability to upload your assignments, which will include text reports and images or…More »

Payment: The course fee is $25 for early registrants, paid by March 1. The fee will increase to $29 on March 2, and must be paid by March 20 to continue the course. There are no refunds after March 20.

Workload: 2 hours / week, for six weeks

Prerequisites: This is an introductory course and there are no prerequisites.

Technical Requirements: You need a computer that allows you to watch the video lectures, and the ability to upload your assignments, which will include text reports and images or video.

Statement of Accomplishment: Subject to satisfactory performance and course completion, you will receive a statement of accomplishment.

Additional information

The Instructor Robert Calvin Previous Adjunct Professor for Chicago Booth School of Business