24th Condensed Course for Publishing Professionals (December 12- 21, 2011)

Institute of Book Publishing

Course

In New Delhi

₹ 14,999 VAT incl.

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Description

  • Type

    Course

  • Location

    New delhi

  • Duration

    10 Days

A 10-day intensive programme for middle level publishing professionals taught by luminaries in the Indian publishing industry. Suitable for: Book, Journals, Institutional and Corporate Publishing Professionals. •Editors, Publishers, Marketing and Sales Executives, Production and Promotional Managers. •Participants from different states of India and the neighbouring countries (Brunei, Bhutan, Maldives, Nepal, Malaysia, Pakistan & Sri Lanka).

Facilities

Location

Start date

New Delhi (Delhi)
See map

Start date

On request

About this course

Course comprises of lectures, group discussions, workshops and hands-on exercises, the course is designed to give the trainee a well-rounded exposure to all aspects of book publishing. Formal sessions will be held every day (except Saturday and Sunday) from 9.30 a.m. to 5.00 p.m. with an hour’s break for lunch. A part of the afternoon sessions will be utilised for practical training, exercises, and film/slide shows. Arrangements will be made for visits to leading publishing houses and modern printing units.

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Course programme

Content

Book Publishing as a Business (One Day)
• Indian Publishing - Background and History
• Structure of a Publishing House
• Publishing is a Creative Business
• The Economics of Book Publishing

Editorial Functions and Techniques (Two Days)
• Managing Creative People (Author-Editor Relationship)
• Essentials of House Style
• The Craft of Copy-Editing
• Role of an Acquisition and Evaluation Editor
• Online Editing and Proof Reading
• Handling different genres, i.e,. Fiction, Children’s Books, Academic Books and Paperbacks

Book Design and Production (Two Days)
• Book Designing: Cover to Cover
• The Role of Typography and Visuals in Book Designing
• The Role of the Book Production Department in a Publishing House
• Papers for Print Productions
• Printing and Binding Processes in Book Publishing
• Casting and Cost Estimate of a Book
• Field Visit to a Processing and Printing House

Book Marketing and Sales Promotion (Two Days)
• Book Promotion and Marketing
• Web-based Marketing Tools
• International Marketing and Book Fairs
• Developing an Export Business
• How to Create a Bestseller
• Brand Building in Publishing
• Marketing of Subsidiary Rights

The Legal Aspect of Book Publishing (One Day)
• International and National Copyright Laws
• Writing an Author-Publisher Contract

See related categories

24th Condensed Course for Publishing Professionals (December 12- 21, 2011)

₹ 14,999 VAT incl.

The best Publishing courses

See all

See all