Advanced Conversion Optimization
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Great course. A lot of information, the trainer did a good job of prioritizing the important things.
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An awesome course. Gained lots of knowledge about six sigma.
← | →
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Thumbs up for training material quality, training methodology & experienced trainer for segment.
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Course
Online

Description
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Type
Course
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Methodology
Online
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Reviews
-
Great course. A lot of information, the trainer did a good job of prioritizing the important things.
← | →
-
An awesome course. Gained lots of knowledge about six sigma.
← | →
-
Thumbs up for training material quality, training methodology & experienced trainer for segment.
← | →
Course rating
Recommended
Centre rating
Hugh Mayo
Bharath Kumar
Ravi Kumar
Llewellyn Michael
Anirban Bhattacharjee
Anirban Bhattacharjee
Kedarnath Swamy
Kedarnath Swamy
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Advanced
Course programme
- Introduction to Conversion Optimization
- Lesson 1 - Introduction to Conversion Optimization
- 1.1 Overview
- 1.2 Introduction
- 1.3 MagMall.com
- 1.4 Total Quality Management
- 1.5 Hippos vs. Data
- 1.6 Continuous Improvement
- 1.7 Amazon's Early Efforts
- 1.8 Balancing Priorities and Resources
- 1.9 The Art of Persuasion
- 1.10 Personalizing User Experience
- 1.11 Overstock.com
- 1.12 Office Max
- 1.13 Power of Incremental Change
- 1.14 Thank You
- Lesson 1 - Introduction to Conversion Optimization
- Conversion Planning
- Lesson 1 - Mastering the Conversion Trinity: 3 Steps to Increase Conversion
- 1.1 Overview
- 1.2 Introduction
- 1.3 Magic Formula to Conversion?
- 1.4 The Conversion Trinity
- 1.5 Conversion Trinity in Action: Case Study #1
- 1.6 Conversion Trinity in Action: Case Study #2
- 1.7 Conversion Trinity in Action: Case Study #3
- 1.8 Conversion Trinity in Action: Case Study #4
- 1.9 Conversion Trinity in Action: Case Study #5
- 1.10 Conversion Trinity in Action: Case Study #6
- 1.11 Conversion Trinity in Action: Case Study #7
- 1.12 Conclusion
- Lesson 2 - Developing an Optimization Framework
- 2.1 Overview
- 2.2 Introduction
- 2.3 It's Not A Traffic Problem
- 2.4 #1 Problem: Silos
- 2.5 Macro and Micro Conversions
- 2.6 Web Performance Equation
- 2.7 Confidence And Intent
- 2.8 Personal Experience Factor
- 2.9 Relevance Issues
- 2.10 Structural Issues
- 2.11 Momentum Issues
- 2.12 Communications Issues
- 2.13 Value Issues
- 2.14 Environmental and Conditional Factors
- 2.15 Usability/Testing
- 2.16 Example: OutdoorPlay
- 2.17 Example: Obama Campaign
- 2.18 Develop Your Framework
- 2.19 What Are The KPIs?
- 2.20 What Are The Segments?
- 2.21 Prioritize Your Funnels
- 2.22 ToDo List
- 2.23 Heirarchy of Optimization
- 2.24 Test for Sensitivity, Then Variations
- Lesson 1 - Mastering the Conversion Trinity: 3 Steps to Increase Conversion
Advanced Conversion Optimization