Advanced Email Marketing
Course
Online
Description
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Type
Course
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Methodology
Online
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Subjects
- Advanced
- Marketing
- Email Marketing
Course programme
- Introduction to Email Marketing
- Lesson 1 - Introduction to Email Marketing
- 1.1 Overview
- 1.2 Introduction
- 1.3 Is Email Dead?
- 1.4 Value of Email
- 1.5 Email vs. Social
- 1.6 Functions of Email
- 1.7 History of Email
- 1.8 Email is NOT...
- 1.9 Recent Developments
- 1.10 Buying Cycle
- 1.11 Process Measurement
- 1.12 Process Measurement Example
- 1.13 Email Campaign Example
- 1.14 Thank You
Lesson 1 - Email as Conversation - 1.1 Overview
- 1.2 Introduction
- 1.3 Email is Conversation
- 1.4 Transactional and Functional Emails
- 1.5 Welcome Series Emails
- 1.6 Drip Campaign Emails
- 1.7 Triggered Based Emails
- 1.8 Automated Email Examples
- 1.9 Relevant and Timely
- 1.10 Profits and Results
- 1.11 Triggered Campaign Example
- 1.12 Start Segmenting
- 1.13 Segment by Age
- 1.14 Segment by Profile
- 1.15 Type of Email Segmentation
- 1.16 Collecting Data
- 1.17 Campaign to Conversation
- 1.18 Thank You
Lesson 1 - Creating the Email, Part 1: Name and Subject Lines - Lesson 1 - Introduction to Email Marketing
- 1.1 Overview
- 1.2 Introduction
- 1.3 What's Your Plan?
- 1.4 Build a Process
- 1.5 "From:" Name
- 1.6 Concise Subject
- 1.7 Tell, Don't Sell
- 1.8 Subject Character Length
- 1.9 Subject Guidelines
- 1.10 Thank You
- Lesson 2 - Creating the Email, Part 2: Testing, Creative, & Design
- 2.1 Overview
- 2.2 Introduction
- 2.3 Testing
- 2.4 Basic Organizational Principles
- 2.5 Dynamic Content
- 2.6 Email Purpose
- 2.7 Basic Design Priciples
- 2.8 Scheduling Emails
- 2.9 Test Scheduling
- 2.10 Thank You
Lesson 1 - Email Landing Pages - 1.1 Overview
- 1.2 Introduction
- 1.3 They Are Critical
- 1.4 Bad Example
- 1.5 eCommerce Example
- 1.6 B2B Example
- 1.7 Dedicated Landing Page?
- 1.8 Evaluating Your Landing Page
- 1.9 Data Entry Fields
- 1.10 Landing Page Optimization Checklist
- 1.11 Thank You
- 1.1 Overview
- 1.2 Introduction
- 1.3 Successful Email Lists
- 1.4 1. Your Own Website
- 1.5 2. Sales
- 1.6 3. Trade Shows & Networking
- 1.7 4. Purchase
- 1.8 5. Sponsorships & Partnerships
- 1.9 6. Follow-Up Call to Action
- 1.10 7. Rent or Buy a List
- 1.11 Thank You
- Lesson 2 - Opt-In Techniques
- 2.1 Overview
- 2.2 Introduction
- 2.3 Single Opt-In
- 2.4 Single Opt-In + Welcome
- 2.5 Confirmed-Double Opt-In
- 2.6 Opt-In Effectiveness
- 2.7 Set Expectations
- 2.8 Assumed Opt-In
- 2.9 Invited/Assumed Opt-In
- 2.10 Thank You
- Lesson 3 - Managing & Segmenting Lists
- 3.1 Overview
- 3.2 Introduction
- 3.3 Manage Unsubscribes
- 3.4 Improve Your List
- 3.5 List Hygiene
- 3.6 List Segmentation
- 3.7 Communication: News
- 3.8 Communication: Transactional
- 3.9 Communication: Lead Nurturing
- 3.10 Communication: Segments
- 3.11 Communication: Drips
- 3.12 Communication: Cross-Promotional
- 3.13 Thank You
Lesson 1 - Spam & Legal Issues - 1.1 Overview
- 1.2 Introduction
- 1.3 Volume of Spam Email
- 1.4 Costs of Spam
- 1.5 CAN-SPAM Act
- 1.6 Header Guidelines
- 1.7 Subject Line Guidelines
- 1.8 Include Opt-Out
- 1.9 3rd Party Responsibility
- 1.10 Categorizing Email Purpose
- 1.11 California's Anti-Spam Laws
- 1.12 Canada's Anti-Spam Law
- 1.13 Trends and Safe Practices
- 1.14 Thank You
- Lesson 2 - Avoiding Blacklists & Spam Filters
- 2.1 Overview
- 2.2 Introduction
- 2.3 Blacklists
- 2.4 Spam
- 2.5 Filters
- 2.6 Abuse Reports
- 2.7 Best Practices Checklist
- 2.8 Thank You
Lesson 1 - Email Service Providers - 1.1 Overview
- 1.2 Introduction
- 1.3 Evolution of Email
- 1.4 Why Use an ESP?
- 1.5 Bad Reputation
- 1.6 ESP Provides
- 1.7 Choosing an ESP
- 1.8 Typical ESP Features
- 1.9 Improving Deliverability
- 1.10 Email Headers
- 1.11 Server Relay
- 1.12 Inbox Preview
- 1.13 Thank You
- 1.1 Overview
- 1.2 Introduction
- 1.3 Make Fans Subscribers
- 1.4 Call to Action
- 1.5 Email Integration Tab
- 1.6 Call to Action in Header Image
- 1.7 Pitch Exclusive Content
- 1.8 Promote Published Newsletters
- 1.9 Use the "About" Section
- 1.10 Contests
- 1.11 Cross Promotions
- 1.12 Increase Subscriber Engagement
- 1.1 Overview
- 1.2 Introduction
- 1.3 Developing New Models
- 1.4 Biggest Automation Obstacle
- 1.5 Marketing Automation Basics
- 1.6 Data Drives Action
- 1.7 Define Audience, Rules, and Messages
- Lesson 2 - Key Elements of Marketing Automation
- 2.1 Overview
- 2.2 Introduction
- 2.3 Sales Built Marketing Automation
- 2.4 Inbound Marketing
- 2.5 Marketing Automation
- 2.6 Lead Capture
- 2.7 Lead Nurture
- 2.8 Web Analytics
- 2.9 Lead Scoring
- 2.10 List Management
- 2.11 Benefits of Marketing Automation
- Lesson 3 - How Automation Works
- 3.1 Overview
- 3.2 Introduction
- 3.3 Marketing Automation Overview
- 3.4 Dynamic Segmentation
- 3.5 Segmented, Relevant Content
- 3.6 Automated Personalization
- 3.7 Personalized Offers
- 3.8 Big Data Sources
- 3.9 Mobile-Personal Marketing
- 3.10 Mobile Automation
- 3.11 Location Automation Beacons
- Lesson 4 - A Better Method of Communication
- 4.1 Overview
- 4.2 Introduction
- 4.3 Welcome Series
- 4.4 FontaineBleau Example
- 4.5 Welcome Series Benefits
- 4.6 Auto-Responder Welcome Series
- 4.7 Triggered Conversations
- 4.8 Email Segmentation
- 4.9 Automation Results
- 4.10 Immediate Triggers
- 4.11 Predictable Triggers
- 4.12 Specific Triggers
Lesson 1 - Lead Capture & Nurture - 1.1 Overview
- 1.2 Introduction
- 1.3 Automation Rule #1
- 1.4 Lead Capture Overview
- 1.5 Non-Profit Objectives
- 1.6 Non-Profit Rules
- 1.7 Non-Profit Scenarios
- 1.8 eCommerce Objectives
- 1.9 eCommerce Rules
- 1.10 eCommerce Scenarios
- 1.11 B2B Objectives
- 1.12 B2B Identifying Rules
- 1.13 B2B Scenarios
- Lesson 2 - Implicit & Explicit Data
- 2.1 Overview
- 2.2 Introduction
- 2.3 Lead Scoring Overview
- 2.4 Types of Data
- 2.5 Implicit vs Explicit: Examples
- 2.6 Lead Qualification
- 2.7 Lead Scoring
- 2.8 Does the Lead Qualify?
- Lesson 3 - Defining Customer Value
- 3.1 Overview
- 3.2 Introduction
- 3.3 Determine Value Through Data
- 3.4 Dallas Cowboys Example
- 3.5 Understanding Customer Value
- 3.6 Calculating Campaign Value
- 3.7 Drip Campaigns
- 3.8 Subscription Drip Campaigns
- 3.9 Loyalty Campaign Value
- 3.10 Recognizing Trends
- 3.11 Projecting Trends
- 3.12 Segment from Data
- Lesson 4 - An Automation Pathway, Part 1: Determine Goals & Strategy
- 4.1 Overview
- 4.2 Introduction
- 4.3 Marketing Automation Obstacles
- 4.4 Long-Term Goals
- 4.5 Identify Scenarios
- 4.6 Know Your Audience and Goals
- 4.7 Rules and Strategy
- 4.8 Anticipate and React
- 4.9 Determine the End Game
- Lesson 5 - An Automation Pathway, Part 2: Determine Your Plan
- 5.1 Overview
- 5.2 Introduction
- 5.3 What's Your Plan?
- 5.4 Ecommerce Pathway
- 5.5 Retail Pathway
- 5.6 Subscriber Pathway
- 5.7 B2B Lead Generation Pathway
- 5.8 Lead Scoring
- 5.9 Lead Data
Lesson 1 - Email Measurement, Part 1: Valuable Email Metrics - 1.1 Overview
- 1.2 Introduction
- 1.3 Case Study
- 1.4 Measure the Process
- 1.5 Delivery Rate
- 1.6 Subscriber Retention Rate
- 1.7 Open Rate
- 1.8 Click to Deliver Rate
- 1.9 ESP Report
- 1.10 Depth of Visit
- 1.11 Engagement Actions
- 1.12 Conversion Rate
- 1.13 Revenue per Email
- 1.14 Measuring Campaign Types
- 1.15 Thank You
- Lesson 2 - Email Measurement, Part 2: Advanced Email Analysis
- 2.1 Overview
- 2.2 Introduction
- 2.3 Example: Trigger Campaigns
- 2.4 Example: More Campaigns Added
- 2.5 Example: Campaigns Optimized
- 2.6 URL Tracking Parameters
- 2.7 Campaign Analytics
- 2.8 Multi-Channel Analytics
- 2.9 Advanced Analysis
- 2.10 Thank You
- Lesson 3 - UTM Tracking Parameters, Part 1: Tracking Parameter Concepts
- 3.1 Overview
- 3.2 Introduction
- 3.3 Overview of Tracking Parameters
- 3.4 Example of Ad with Parameters
- 3.5 Anatomy of URL with Parameters
- 3.6 How GA Categorizes Traffic
- 3.7 GA Documentation
- 3.8 Best Practices for Parameters
- 3.9 Thank You
- Lesson 4 - UTM Tracking Parameters, Part 2: Tracking Parameter Examples
- 4.1 Overview
- 4.2 Introduction
- 4.3 Display Ad Examples
- 4.4 Reporting
- 4.5 Newsletter Examples
- 4.6 Social Media Examples
- 4.7 Diagnosing Problems
- 4.8 Thank You
Quiz
Additional information
About Author
Matt Bailey, Author, Speaker and Internet Marketing Trainer- Founder and president of SiteLogic
- Author of “Internet Marketing An Hour A Day” and SOS! A CEO's guide to Digital Media
- Member of the Advisory Board for Incisive Media’s Search Engine Strategies Conferences
- One of the highest rates speakers with nearly 20 years in the online marketing industry
What is the course all about?
E-mail Marketing is direct marketing through E-mail. Every commercial message sent to an existing or a potential customer through E-mail is considered as E-mail Marketing.
Simplilearns Advanced Email Marketing Course emphasizes on advanced marketing strategies using E-mails, guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness.
E-mail marketing is one of the most effective and personalized modes of gaining the customers trust. E-mails are widely used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.Advanced Email Marketing
Price on request
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