Advanced Pay Per Click (PPC)


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What you'll learn on the course

Pay Per Click

Course programme

Course Preview
  • Introduction to PPC Advertising
    • Lesson 1 - Introduction to PPC Advertising
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 What is Pay Per Click?
      • 1.4 Efficient Advertising: No Wasted Impressions
      • 1.5 The Three R's of Pay Per Click
      • 1.6 PPC Account
      • 1.7 Remove the Guessing Game
      • 1.8 PPC Gives You Valuable Insight
      • 1.9 PPC Gives You...
      • 1.10 Level Playing Field
      • 1.11 Conclusion
    • Lesson 2 - Psychology of Search
      • 2.1 Overview
      • 2.2 Introduction
      • 2.3 We Don't Use Search to Browse the Web
      • 2.4 People Think in Concepts
      • 2.5 Expectation of Results
      • 2.6 Search Marketing is Not Interruptive
      • 2.7 Track Conversions
      • 2.8 Successful SEM
      • 2.9 Most Common Online Activities
      • 2.10 Advertising Isn't Advertising When It's Information
    • Lesson 3 - The Search Opportunity
      • 3.1 Overview
      • 3.2 Introduction
      • 3.3 Web Is Essential
      • 3.4 Even the C-Level Uses the Web
      • 3.5 C-Level Trusts Internet Above Work Contacts
      • 3.6 Online Activities By Time
      • 3.7 World Wide Advertising Revenue
      • 3.8 User Attention Does Not Equal Advertising Spend
      • 3.9 Consumers Are Now In Control
      • 3.10 SEM Spend Projections
      • 3.11 Moment of Decision
    • Lesson 4 - The Buying Cycle
      • 4.1 Overview
      • 4.2 Introduction
      • 4.3 The Buying Cycle
      • 4.4 Search Buying Cycle
      • 4.5 Buying a New Book
      • 4.6 Buying B2B Software
      • 4.7 Ad Copy Writing
      • 4.8 Landing Pages
      • 4.9 Why is This So Important?
    • Lesson 5 - Quick Note on User Interfaces
      • 5.1 Overview
      • 5.2 Introduction
      • 5.3 The UI Changes Often
  • PPC Practitioner Test

Additional information

  • About Author

    Brad Geddes, Author, Speaker and Marketing Consultant
    • Brad is the author of Advanced Google AdWords, and founder of
    • He has written columns for Search Engine Land, co-moderates the AdWords forum on Webmaster
    • Brad has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

  • What is the course all about?

    Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked.

    Simplilearn’s Advanced Pay Per Click (PPC) trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search.

    In the Digital world, a Pay Per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history.

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