The best way to get people to know abut something is to talk about it. That can easily be considered the basic law governing advertising. but that's not all there is to it. The various departments in an agency and their functions, marketing, advertising management media, creativity are just some of the topics the students will get to learn about.
Facilities
Location
Start date
Mumbai
(Mahārāshtra)
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R No. 7, K C College Bldg., D. W. Road, Churchgate
Start date
On request
About this course
Graduation
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Subjects
Public Relations
Advertising Agency
Teachers and trainers (1)
Prasad Iyer Iyer
Media Head
Course programme
Public Relations is an important tool in management. It deals with changing attitudes, moulding public opion and creating goodwill for a product, service, cause or organization. Most business houes are aware of the importance of Public Relations in image building as also image repairing expecises. Syllabus : Marketing Mangement, Consumer Behaviour, Advertising Management, Copy Writing, Media Planning, Public Relations, Event Management, Advertising Research, Applied Communication Skills, campaign Planning, Sepcialisation in Copy Creative Writing, Media Planning, Public Relations. Accounts Planning, Market Strategy, Brand Management, Organizational Behaviour, Market Research
Additional information
You may switch over to other course Advertisng, Marketing & Sales Management.