Advertising and Sales Promotion
Certificate
Online
Description
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Type
Certificate
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Methodology
Online
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Location
Delhi
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Duration
3 Months
This course on Advertising and Sales Promotion lays emphasises on four basic elements of promotion mix, i.e. advertising, personal selling, sales promotion and publicity. Suitable for: Its purpose is to help students understand how to introduce new products, abstract new customers, induce present customers to buy products and help the organisation remain competitive.
Facilities
Location
Start date
Start date
About this course
10+2 years
Reviews
Course programme
This subject covers:
Advertising – History, Definition and Meaning
Functions of Advertising
Advertising Agency – “The Set-up”
Typical Job Flow in an Agency
Objectives and Importance of Advertising
Advertising Media
Media Planning
Ethics in Advertising
Public Relations
Press Conference and Press Release
Presentation Skills
Production Department and Printing
Advertising and Sales Promotion