Advertising and Sales Promotion

PCS India - Precise Cosultancy Services

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Important information

Typology Certificate
Methodology Online
Location Delhi
Duration 3 Months
  • Certificate
  • Online
  • Delhi
  • Duration:
    3 Months

This course on Advertising and Sales Promotion lays emphasises on four basic elements of promotion mix, i.e. advertising, personal selling, sales promotion and publicity.
Suitable for: Its purpose is to help students understand how to introduce new products, abstract new customers, induce present customers to buy products and help the organisation remain competitive.

Where and when
Starts Location
On request
4B/1 Tilak Nagar, New Delhi, 110018, Delhi, India
See map
Starts On request
4B/1 Tilak Nagar, New Delhi, 110018, Delhi, India
See map

Frequent Asked Questions

· Requirements

10+2 years

Course programme

This subject covers:

Advertising – History, Definition and Meaning
Functions of Advertising
Advertising Agency – “The Set-up”
Typical Job Flow in an Agency
Objectives and Importance of Advertising
Advertising Media
Media Planning
Ethics in Advertising
Public Relations
Press Conference and Press Release
Presentation Skills
Production Department and Printing

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