B.B.A

B.B.A

A pioneer course of the college, this programme is a platform for future managers to gain insights into the concepts in the various functional areas of management. The real life scenario of business is simulated in the classroom through the teaching methodology that includes story telling, case studies, group discussion etc.,

Course content:

English
Language-Tamil/Sanskrit/Hindi/French
Management Principles
Business Economics
Event Management
Operations Research
Accounting For Managers
Production Management
Fundamentals of Financial Management
Marketing Management
Human Resource Management
Research Methods for Business
Business Policy and Strategic Management
Introduction to E-Commerce
Organizational Behaviour
Legal Frame Work of Business
Retail Management
Advertising and Brand Management
Fundamentals of Business Taxation
Entrepreneurial Development
International Business
Mathematics of Finance
Business Communication
Business Environment
Statistics