B.B.M.

Bachelor of Business Management is an undergraduate programme aimed at imparting the theoretical background of those academic disciplines relating to the field of management and helping the participants to develop their interpersonal skills and personality to become junior level managers and entrepreneurs. The course curriculum includes, among other subjects, Principles of Management, Behavioural Science, Business finance, Marketing Management, Services Marketing, Human Resource Management, Sales Management, Advertising Management and internship. The traditional lecture method continues to be the means of instruction. However additional inputs like guest lectures, participation in Seminars, management meets, short visits to industrial units and industrial tours will be arranged.