B.B.A - MARKETING

About the Programme:
Bachelor of Business Administration (BBA) can be viewed as a foundation course for MBA / PGDM. The course is deigned for those who are keen to develop their career in the field of Management. It covers most of areas of post graduation programmes so the student gets added benefits in the compared to the normal graduates.

SEMESTER – 1

Introduction to modern business
Basic Business Statistics
Micro Economics
Basic business communication
Business laws
Introduction to Computers
Communication & Soft Skills.

SEMESTER – 2

Organizational Behavior
Marketing Management
Macro Economics
Basic Accounting
Database System
Seminar

SEMESTER – 3

Business Mathematics
Human Resource management
Logistics managements
Cost Accounting
Production and Operation management
Information technology in Management

SEMESTER – 4

Research Methodology
Financial Management
Operations research
Legal environment of Indian Business
Project Management
Seminar

SEMESTER – 5

Business Environment
Entrepreneurship
Specialization Major 1
Specialization Major 2
Specialization Major 3
Training Report

SEMESTER – 6

Corporate Strategy
Management Information Systems
Specialization-3(major)
Specialization-4(minor)
Project Report
Seminar

Section I
Framework of International Marketing; Intrafirm and Environmental Factor.
Difference between Domestic Marketing International marketing; Definition, and concept.
Policy framework -India's trade policy Recent trends in India's foreign trade.
Basic Steps in starting an Export Business - An overview licensing regulations & Procedure.
Section II
Product planning for export.-manufacturing firms & export house. Identifying foreign markets. Market Research overseas.
Market entry.
Distribution Logistics for export. Foreign sales Agent – Selection Appointment.
Promotion of products/services abroad-overview, merchandising, trade fair/exhibitions.
Section III
Institutional infrastructure for export in Indian Export Assistance.
Marketing Plan for Export.
Export pricing – International terms. Payment terms.
Introduction to export documentation and procedures, framework International terms, reshipments documents. Export Finance.
Role of ITPO in export promotion, quality control & pre-shipment inspection. Labeling/packing, market of consignments, margins cargo insurance.