B.E. Computer Science & Engineering:Marketing Management

First Year: Semester I

Mathematics I
Engineering graphics
Computer Programming
Physics
Solid Mechanics
Communication Skill

First Year: Semester-II

Mathematics II
Manufacturing Process
Chemistry
Electrical and Electronic Science
Thermodynamics
Organizational Behavior

Second Year- Semester - I

Measurement Science and Techniques
Optimization Techniques
Semiconductor Devices
Data Structures
Discrete Mathematical Structures
Digital Electronic Circuits
Human Values, Ethics and IPR

Second Year- Semester – II

Numerical and Statistical Methods
Electrical Engineering Materials
Computer System Architecture
Principles of Programming Languages
Analysis and Design of Information Systems
Operating Systems
Environmental Studies


Third Year- Semester – I

Object Oriented Programming
Theory of Computation
Computer Networks
Data Base Management Systems
Software Engineering
Microprocessors
Summer Training

Third Year- Semester – II

Total Quality Management
Algorithm Analysis and Design
Software Project Management
Internet and Web Technologies

Fourth Year- Semester – I

Engineering Economics
System Software
Compiler Construction
Computer Graphics
Artificial Intelligence

Fourth Year- Semester – II

Project Semester
Project
Industrial Training(6 weeks)

Marketing Management

Nature And Scope Of Marketing: Marketing definition and scope: Emergence of marketing concept, Role of marketing in a developing economy.

Marketing Environment: Elements of marketing environment, relevance of environment in marketing, consumer provocation in India.

Markets and Market Segmentation: Definition of market, types of markets and their characteristics, market segmentation.

Consumer Behaviour: Nature and scope, Factors influencing consumer behavior, Psychological, personal, social and cultural factors.

Developing Marketing Strategy and Marketing Research: Product mix and product line, product mix and product line strategies, product classification, product diversification & innovation, new product development process, product life cycle, marketing strategies at different stages of product life cycle, reasons for failure of new products, branding and packaging.

Pricing: Objectives, types and methods of pricing, concept of discount and allowances. Channels of Distribution: Importance of product promotion, communication process, concept, components of promotion mix, considerations in promotion budgeting.

Personal Selling and Sales Promotion: Nature and scope of personal selling, introduction to selling theories, sales promotion & its importance and tools.

Advertising And Publicity: Difference between advertising and publicity, role & power of advertising, advertising media, advertising appeals, publicity.