B.E. Mechanical Engineering:Marketing Management

Thapar University
In Patiala

Price on request
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Important information

Typology Training
Location Patiala
Duration 4 Years
  • Training
  • Patiala
  • Duration:
    4 Years


Where and when

Starts Location
On request
Thapar University P.O Box 32, 147004, Punjab, India
See map
Starts On request
Thapar University P.O Box 32, 147004, Punjab, India
See map

Course programme

First Year: Semester I

Mathematics I
Engineering graphics
Computer Programming
Solid Mechanics
Communication Skills

First Year: Semester-II

Mathematics II
Manufacturing Process
Electrical and Electronic Science
Organizational Behavior

Second Year- Semester - I

Numerical and Statistical Methods
Fluid Mechanics
Material Science and Engineering
Kinematics of Machines
Machine Drawing
Mechanics of Deformable Bodies
Environmental Studies

Second Year- Semester – II

Optimization Techniques
Measurement Science and Techniques
Power Generation and Economics
Machine Design – I
Dynamics of Machines
Computer Aided Design
Human Values, Ethics and IPR
Measurement and Metrology Lab

Third Year- Semester – I

Manufacturing Technology
Applied Thermodynamics
Industrial Metallurgy and Materials
Machine Design – II
Industrial Engineering
Total Quality Management
Summer Training(6 Weeks during summer vacations after 2nd year)

Third Year- Semester – II

Project Semester
Industrial Training (6 Weeks )

Fourth Year- Semester – I

Machining Science
Heat and Mass Transfer
Automobile Engineering
Computer Aided Manufacturing
Production Planning and Control
Mechanical Vibrations and Condition Monitoring

Fourth Year- Semester – II

Engineering Economics
Refrigeration and Air Conditioning

Marketing Management

Nature And Scope Of Marketing: Marketing definition and scope: Emergence of marketing concept, Role of marketing in a developing economy.

Marketing Environment: Elements of marketing environment, relevance of environment in marketing, consumer provocation in India.

Markets and Market Segmentation: Definition of market, types of markets and their characteristics, market segmentation.

Consumer Behavior: Nature and scope, Factors influencing consumer behavior, Psychological, personal, social and cultural factors.

Developing Marketing Strategy and Marketing Research: Product mix and product line, product mix and product line strategies, product classification, product diversification & innovation, new product development process, product life cycle, marketing strategies at different stages of product life cycle, reasons for failure of new products, branding and packaging.

Pricing: Objectives, types and methods of pricing, concept of discount and allowances. Channels of Distribution: Importance of product promotion, communication process, concept, components of promotion mix, considerations in promotion budgeting.

Personal Selling and Sales Promotion: Nature and scope of personal selling, introduction to selling theories, sales promotion & its importance and tools.

Advertising And Publicity: Difference between advertising and publicity, role & power of advertising, advertising media, advertising appeals, publicity.

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