B.A. Tourism Vocational

The Course Content includes the following:

Travel Agencies and Tour Operator’s Business & Accommodation
The Study includes the functions, differentiation, regulations Organisation, recognition of travel agents, tour operations and excursion agents.

World Travel Geography & Entrepreneurship Development
A study of world to be done with special emphasis on tourism. Geographical factors and time, importance of time factor in tourism.
Important attractions in World Tourism markets. Important rail and coach tours.

Tourism Marketing
This course analysis of the Markets and their possible
developments, Packaging of the product, pricing policies and their publicity and advertising in the media print and electronic. A study of the marketing and publicity aids like books, periodicals, Brochures, posters, hand-outs, press releases, audio visuals.

Computer
The course covers techniques of
communication, presentation and collection of information and data. It also includes basic knowledge of computers in travel fields. The attitude and behaviour pattern with respect to customer services and their expectation, profile of visitors from various destinations is part of
the study.