B.A in Travel and Tourism

B.A in Travel and Tourism

Unit - I - Conceptual Framework of Tourism 12
Travelers, excursionist, tourists/visitors.
Tourism and tourist - domestic and international.
The dynamics of definitions.
Tourism product and its characteristics.
Tourism through the ages.
Unit - II - The Construct of Tourism - Objects of Tourism 12
Types and forms of tourism.
Motivations for tourism.
Tourism as an object of pleasure:
Scenic beauty, health and leisure.
Tourism as a preserver of heritage:
Historical and religious sites.
Tourism as an object of culture:
Holiday seasons. Tourism as a social habit
Tourism as a means of globalization:
Theme of integration and identity.

Unit - III - Issues and Problems 12
Infrastructure and super-structure.
Levels of Study.
Global: International concerns, problems and organizations -
WTO,IATA and ICAO
Macro: National concerns and problems and organizations - Ministry
of Tourism and ITDC.
Meso: Local concerns and problems.
Micro: Enterprise level concerns and problems.
Unit - IV - General Effects of Tourism 12
Social, cultural and ecological effects.
a) Positive:
Integrational.
Nation building - appreciation of language, dress, food and
customs.
Information flows - travelogues.
Removal of barriers - flow of goods.
b) Negative:
Conflicts - cultural shock.
Ecological degradation.
Unit - V - Tourism resource potential of India 46
Geography and tourism.
Architectural heritage.
Ancient, medieval and modern architecture.
Important monuments.
Performing arts.
Schools of painting.
Classical dances and dance styles.
Folk dances.
Schools of music.

PAPER II : Toursim Marketing and Travel Agency Business
Unit - I - Tourism Product and Pricing
Unit - II - Tourism Promotion
Unit - III - Tour Packaging
Unit - IV - Travel Agency Business
Unit - V - Transportation and Accommodation

PAPER III : Economics of Tourism Industry
Unit - I - Theory of Consumer Behavior: As Applied to travel
and tourism.
Unit — II - Market and non-market analysis
Unit - III - Nature of the tourism firm
Unit - IV - Tourism as an industry
Unit - V - Government policies and effective tourism development

PAPER IV: Management of Tourism and Travel Business