BA (Corporate Communication)

The BA degree will be of interest to those wishing to work or who have already worked in careers related to international business and management contexts. Students graduating from the course can expect to be well-prepared for any career or field of postgraduate study requiring a mixture of business knowledge, language and cultural awareness, for example public relations, marketing and advertising. The distinctiveness and strengths of the course lie in the emphasis on the application of intercultural and communication theories to work-related contexts through a programme of core modules and optional pathways.

You will be guided through your language study in a variety of methods: interactive lectures and seminars; tutorials; conversation class; and language lab work. At all levels you will be encouraged to take responsibility for your learning. Outside your lectures, you will find yourself preparing for activities such as debates, presentations, executive summaries, translations, film reviews, essays and generally studying in our well-equipped Learning Centre. In addition to formal exam, you will also be guided in the compilation of a portfolio, which forms part of the continuous assessment, and are also expected to read widely and undertake independent research.

Career Opportunities :
Graduates from this programme can expect to gain employment in a wide range of careers encompassing positions in many areas such as Communications, Finance, Marketing, Tourism and Human Resource Management in both national and international organisations. Graduates have gone on to work, for example, as Counselors, Consultants, Financial Analysts, Human Resource Officers and Marketing Managers.