Bachelor of Business Administration (Distance Education)

Bachelor of Business Administration (Distance Education)

Course Content:

First Semester
MANAGEMENT FOUNDATIONS
ECONOMIC ENVIRONMENT
MARKETING MANAGEMENT
COMPUTER AWARENESS

Second Semester
INDIAN SYSTEM OF BUSINESS
OPERATIONS MANAGEMENT
INFORMATION TECHNOLOGY IN
MANAGEMENT
MANAGERIAL ECONONICS

Third Semester
RETAIL MANAGEMENT
FINANCIAL MANAGEMENT
BEHAVIOURAL TECHNIQUES IN
ORGANIZATION
BUSINESS POLICIES

Forth Semester
INTERNET & ECOMMERCE
BRAND MANAGEMENT
COMMUNICATION IN BUSINESS &
MANAGEMENT
SALESMANSHIP

Fifth Semester
HUMAN RESOURCE MANAGEMENT
ADVERTISING AND SALES
PROMOTION MANAGEMENT
SALES MANAGEMENT
CAPITAL MARKETS

Sixth Semester
INTERNATIONAL MARKETING
CONSUMER BEHAVIOUR
DATABASE SYSTEMS
CUSTOMER RELATIONSHIP
MANAGEMENT

IASE University’s Distance Education Programmes are approved by Distance Education Council (DEC) of Indira Gandhi National Open University (IGNOU).