Bachelor of Business Administration in Retail Operation (B.B.A.R.O)

Bachelor of Business Administration in Retail Operation (B.B.A.R.O) :

India's retail sector is valued at US$ 300 billion with a consumer base of 1.2 billion people. Major global retailers are also looking at setting up operations in India to capitalize on this large consumer base. Retail as a sector for employment has gained attention not only from the Government but also from the general public. According to a survey conducted by India Retailing Forum, the retail industry will require a total 900,000 people, skilled and unskilled. With this demand, the retail industry, today, is facing a huge shortage of employable skills. It is therefore imperative to provide learning opportunities to develop knowledge and skills which will immediately help in bridging the skill gap and also cater to the growing demand from this industry. SMU offers a Bachelor's program in Retail Operations which encompasses an appropriate mix of academic and professional skills development, required by the retail industry.