Bachelor of Business Administration in Retail Operation
Bachelor
In Navi Mumbai
Description
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Type
Bachelor
-
Location
Navi mumbai
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Duration
6 Years
The program aims at realizing the following objectives: To develop the essential management skills required to. meet and participate in an increasingly competitive business environment and with special focus on the Retail sector. To provide theoretical and practical knowledge of Retail. operations. To provide an integrated perspective of management functioning along with a fair amount o
Facilities
Location
Start date
Start date
About this course
10+2 or equivalent / 3 year Diploma from a State Board of Technical Education.
Reviews
Course programme
base of 1.2 billion people. Major global retailers are also looking
at setting up operations in India to capitalize on this large
consumer base.
Retail as a sector for employment has gained attention not only
from the Government but also from the general public.
According to a survey conducted by India Retailing Forum, the
retail industry will require a total 900,000 people, skilled and
unskilled. With this demand, the retail industry, today, is facing
a huge shortage of employable skills.
It is therefore imperative to provide learning opportunities to
develop knowledge and skills which will immediately help in
bridging the skill gap and also cater to the growing demand
from this industry.
SMU offers a Bachelors program in Retail Operations which
encompasses an appropriate mix of academic and
professional skills development, required by the retail industry.
Objectives:
The program aims at realizing the following objectives:
- To develop the essential management skills required to
meet and participate in an increasingly competitive business environment and with special focus on the Retail sector.
- To provide theoretical and practical knowledge of Retail
operations.
- To provide an integrated perspective of management functioning along with a fair amount of exposure to real life cases/technical know how in the Retail sector.
- To hone the student's analytical abilities.
- To communicate effectively through writing and in interpersonal communication.
- To use information and communication technology effectively.
- To make informed decisions in selection, utilization and evaluation of opportunities/choices available.
- To give the student a starting edge in the Retail Industry.
First Semester
Sub. Code Title Credits
CA0001 Marketing 4
CA0002 Organizational Behavior 2
CA0003 Supply Chain Management 2
CA0004 Merchandising - I 2
CA0005 Store Operations 2
CA0006 Retail Cashiering 2
CA0007 Retail Job Knowledge 2
Total Cumulative Credits 16
Second Semester
Sub. Code Title Credits
CA0008 Management Information System 2
CA0009 Human Resource Management 2
CA0010 Quantitative Techniques in Business 4
CA0011 Warehouse Management 4
CA0012 Project 4
Total Cumulative Credits 32
Third Semester
Sub. Code Title Credits
CA0013 Retail Management 2
CA0014 Communication Skills in English 2
CA0015 Financial Accounting 4
CA0016 Quality Management 2
CA0017 Small Business Management 2
CA0018 Logistics Management 4
Total Cumulative Credits 48
Fourth Semester
Sub. Code Title Credits
CA0019 Business Strategy 4
CA0020 Advertising & Sales Management 4
CA0021 Buying 4
CA0022 Merchandising - II 4
Total Cumulative Credits 64
Fifth Semester
Sub. Code Title Credits
CA0023 Research Methodology 2
CA0024 Management Accounting 4
CA0025 Introduction to International Marketing 4
CA0026 e-Commerce 2
CA0027 Introduction to Technology Management 2
CA0028 Case Studies in Retail 2
Total Cumulative Credits 80
Sixth Semester
Sub. Code Title Credits
CA0029 Legal Regulatory Framework 2
CA0030 Retail Project / Property Management 4
CA0031 Modern Retail Management Processes 4
CA0032 Retail Service Management 4
CA0033 Management Development 2
Total Cumulative Credits 96
Bachelor of Business Administration in Retail Operation