Bachelor of Business Management:Marketing

Bachelor

In Bangalore

Price on request

Description

  • Type

    Bachelor

  • Location

    Bangalore

  • Duration

    3 Years

The main objective of the BBM program is to prepare young students to take up challenging careers at the entry level in business and industry in the context of globalization and liberalization. The program is also designed to equip students with multiple skills such as analytical, decision making, technical, interpersonal and technological skills. The Bachelor's program at Alliance School of Management is designed to develop a holistic personality in students, enabling them to succeed as professionals while at the same time finding fulfillment in their personal lives.

Facilities

Location

Start date

Bangalore (Karnātaka)
See map
Alliance Business School Chikkahagade Cross Chandapur - Anekal Main Road Anekal,, 562106

Start date

On request

About this course

Students seeking admission to the BBM program must have passed Pre-University / Higher Secondary / 10+2 examinations or equivalent of any recognized Board or Council in any discipline.

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Course programme

The main objective of the BBM program is to prepare young students to take up challenging careers at the entry level in business and industry in the context of globalization and liberalization. The program is also designed to equip students with multiple skills such as analytical, decision making, technical, interpersonal and technological skills.

The Bachelor's program at Alliance School of Management is designed to develop a holistic personality in students, enabling them to succeed as professionals while at the same time finding fulfillment in their personal lives. The ultimate objective is to prepare young professionals to be responsible and responsive to the demands of society in an ever changing environment making this planet a better place to live in.
The program aims at

* Enabling students to acquire contemporary management ideas and concepts.
* Developing the ability of students to apply such concepts to practical situations.
* Providing a comprehensive learning experience, designed to meet the needs of Global Business.
* Facilitating learning through complementary networks of students, faculty and industry professionals.

Program Content
I Semester
Paper No. Title of the Paper
1.1 Language: Kannada / Sanskrit / Urdu / Tamil / Telugu / Additional English / Marathi / Hindi
1.2 English
1.3 Business Economics
1.4 Fundamentals of Accounting
1.5 Business Management
1.6 Business Mathematics
1.7 Business Environment

II Semester
Paper No. Title of the Paper
2.1 Language: Kannada / Sanskrit / Urdu / Tamil / Telugu / Additional English / Marathi / Hindi
2.2 English
2.3 Business Statistics
2.4 Financial Accounting
2.5 Organizational Behavior
2.6 Marketing Management
2.7 Environmental Studies

III Semester
Paper No. Title of the Paper
3.1 Language: Kannada / Sanskrit / Urdu / Tamil / Telugu / Additional English / Marathi / Hindi
3.2 Business Communication
3.3 Human Resource Management
3.4 Corporate Accounting
3.5 Services Management
3.6 International Business
3.7 Computer Fundamentals

IV Semester
Paper No. Title of the Paper
4.1 Language: Kannada / Sanskrit / Urdu / Tamil / Telugu / Additional English / Marathi / Hindi
4.2 Business Law
4.3 Cost Accounting
4.4 Financial Management
4.5 Production & Operations Management
4.6 Computer Application in Business
4.7 Indian Constitution

V Semester
Paper No. Title of the Paper
5.1 Income Tax
5.2 Management Accounting
5.3 Law and Practice of Banking
5.4 Project Management
5.5 Business Research Methods
5.6 Elective Paper - 1
5.6 Elective Paper - 2

VI Semester
Paper No. Title of the Paper
6.1 Management Information System
6.2 Strategic Management
6.3 Entrepreneurial Development
6.4 Elective Paper - 3
6.5 Elective Paper - 4
6.6 Project Report and Viva Voce

Marketing
Product and Sales Management
Advertising and Media Management
Consumer Behavior
Marketing of Industrial goods

Bachelor of Business Management:Marketing

Price on request