Bachelor of Journalism and Mass Communication

Bachelor of Journalism and Mass Communication

Bachelor of Journalism and Mass Communication is a three-year-full time programme of the Guru Gobind Singh Indraprastha University.It prepares d student for Print Journalism, Radio and TV Journalism, TV and Video Production, Digital Media and Web Journalism, Advertising, Public Relations and Corporate Communication and, last but not the least, Communication Management. It is an upcoming course and the college is proud to offer it. On completion of this course, a student can join the media industry or can opt for higher education, viz, PG Diploma and Master's course in Journalism and Mass Media.
Objective
The main objective of this course is to produce journalists and media professionals who have nose for news and can serve society at the same time . We make them technology savvy so that they respond effectively to emerging circumstances,
Classroom Teaching
The teaching here at KRCHE is highly interactive and motivating. The main focus is on the overall personality development of students and to enhance their knowledge. The teaching methodology includes lectures from rare, visiting and guest faculties, case studies and discussions, and fieldwork.
Media Lab

The Mass Communication Lab at Kasturi Ram College of Higher Education is an ultra modern Lab divided into Audio Lab, Voice-over-booth, Video Lab and Video Editing Suite. Fully air-conditioned and acoustically treated labs adre equipped with latest electronic equipment. The Audio Lab of KRCHE is backed by latest computers with special configuration and editing software, Digital Mixer, Sound Card, Speakers, Microphones [Directional, Lapel, Cordless and Gun mike), Headphones dnd Amplifiers etc,, and is comparable to any professional audio studio in Delhi. The spacious state-of-art Video Lab of KRCHE has latest and modern equipment conforming to the needs of the BJ(MC) course and for quality video production. In addition a Photography Lab has been set up with Digital and Manual SLRs of Nikon, Olumpus & Pentax Make.
Syllabus

SEMESTER 1 SEMESTER 2
Code Subject Code Subject
101 Writing for Media 102 History of Print & Broadcasting in India
103 Socio-Economic & Political Scenario 104 Print Journalism-I
105 Introduction to Communication 106 Media Laws & Ethics
107 Basics of Design & Graphics 108 Still Photography
109 Indian Culture
PRACTICAL
151 Communication Lab 152 Print Journalism Lab- II
153 Design and Graphic Lab 154 Photo Lab
Computer Lab -I 156 Computer Lab- II

SEMESTER 3 SEMESTER 4
Code Subject Code Subject
201 Development and Communication 202 Television Journalism & Production
203 Print Journalism-II 204 Introduction to Advertising
205 Radio Journalism & Production 206 Public Relations
207 Basics of Camera, Lights & Sound 208 New Media
209 Summer Training Report
PRACTICAL
251 Print Journalism Lab-II 252 TV Journalism & Production Lab
253 Radio Journalism & Production Lab 254 Public Relation Lab
255 Operation & Handling of Video Equipment Lab 256 New Media Lab

SEMESTER 5 SEMESTER 6
Code Subject Code Subject
301 Advertising Practices 302 Media Organization & Management
303 Event Management: Principles & Methods 304 Contemporary Issues
305 Media Research 306 Global Media Scenario
307 Environment Communication 308 Comprehensive Viva Voce
309 Functional Exposure Report
PRACTICAL
351 Advertisement Lab 352 Final Project
353 Event Management Lab 354 Comprehensive Viva
355 Media Research Lab






Summer Training

After every two semesters students are required to go for summer training in various media organizations to get the hands on training and practical exposure.

Industry Interface
Various people from industry are invited to the college to interact with students from time to time. Students are also taken on industrial visits to various media organizations and other institutions.