Bachelor of Journalism & Mass Communication

The Guru Nanak Dev University's Faculty of Arts and Social Science offers Bachelor of Journalism & Mass Communication course to its students. The course structure for it is as follows:

Paper-I Introduction to Mass Communication

COMMUNICATIONS
Concept, process and development of human communication. Barriers to communication, verbal and nonverbal communication, intra-personal, inter-personal, group, mass communication.

MODELS
Aristotle, SMCR, Shannon and Weaver, Lasswell, Osgood, Dance, Schramm, Newcomb.

THEORIES
Hypodermic Needle or Bullet, Two-step, multi-step flow, Selective Exposure, Selective Preception, Selective retention, Agenda setting. Uses and gratification, Cultivation, Dependency, Cognitive Dissonance.

MEDIA SYSTEM THEORIES
Authoritarian, Libertarian, Social-responsibility, democratic participant, Mass media, public opinion and democracy. Media and Social Problems.

Paper-II Press : History, Ethics and Laws

ORIGIN AND BRIEF HISTORY OF PRESS IN INDIA
Brief History of Press in India: James Augustus Hickey: James Silk Buckingham, Raja Ram Mohan Roy ; Press during freedom struggle; Press after Independence.

HISTORY OF IMPORTANT NEWS PAPERS
The Times of India, The Statesman, The Tribune, The Hindu, Anand Bazaar Patrika.

REGIONAL / LANGUAGE PRESS
Regional Print Media :- problems faced by language; Press and service condition of Journalists in regional / language press

PRESS LAWS
Press Commission's Recommendations, Registration Act, Copyright Act, Law of Defamation, Contempt of Court, Press Concil Act and its role, Covering the Parliament, Press Registration and Books Act., RTI.

ETHICS
Freedom of the Press, responsibility of the press, role of editors, external and internal pressures on the press ; code of ethics, Yellow journalism

Paper-III Reporting and Feature Writing
NEWS PAPER ORGANISATION AND MANAGEMENT
Organisational set up of a newspaper / magazine, editorial , circulation, advertising and printing departments, economics of newspapers / magazines: pricing, service conditions of working journalists. News agencies and their functioning.

REPORTING
News: Definition, concept, elements
News story structure
Leads : Various types of leads.

SPECIALISED REPORTING
Investigative , Investigative and specialized relating to politics, crime, sports, science agriculture, industry etc.

FEATURE WRITING
Feature: Types of Features, Photo features
PRACTICALS-NEWS WRITING, FEATURE, WRITING EXERCISES

Paper-IV Sub-Editing, Editorial Writing and Translation

NEWS DESK FUNCTIONING
Functioning of newsroom , News editor and his functionaries copy editing, Ingress of Computers and Graphics.

HEADLINES
Headlines : Types of Headlines, importance, functions

EDITORIALS
Importance of Editorial, Types of editorials
Welfare to editors, special articles, middles.

NEWS PAPER PRODUCTION
Elementary Knowledge of newspaper production, types of printing machines, layout, design, page making.
Translation problems in translations.

PRACTICALS -TRANSLATION, EDITORIAL , WRITING , EDITING,
COMPUTER PAGE MAKING EXERCISES

Paper-V Audio-Visual, Media, Advertising and Public Relations

GROWTH OF RADIO, T.V. IN INDIA
Brief history and growth of radio. T.V. and films in India ; All India Radio; its organization and development ; organization of television services in India.

MODERN TRENDS
Trends in electronic media and impact of satellite channels

PUBLIC RELATIONS
Definition, concept, scope and growth of Public Relations, Duties of PR Executives, PR in Public and Private sectors. Emergence of PR companies, their role vis-a-vis Ad agencies, Corporate Communication.

ADVERTISING
Definition, concept and role of advertising : Media of advertising , their characteristics , their effectiveness and coverage ; types of advertisement ; copy writtng.

Paper-VI Photography, Videography and Current Events

PHOTOGRAPHY
Basic Photography and darkroom procedures - speed, aperture, types of cameras, types of lenses, depth of field , development and printing of black and white photographs.
Latest trends in Photography, Good photograph and its selection, sources of news photographs

VIDEOGRAPHY
Types of Video cameras, script writing, production crew, types of shots, movements and angles, Sound-Types of microphones, recording and mixing, lighting, special effects, editiing.

CURRENT AFFAIRS
Basic Knowledge about current affairs and covering major events and developments in India and abroad in the past one year.
Indian Society; Unity and Diversity, Caste system, the Schedules Castes and Tribes and other Backward classes. Status of women, population problem, illiteracy and factors governing social change.
Indian Polity: Basic features of Indian Constitution, the structure of Government and Administration, federal relations.
Political Parties, Local self Government, Violence and Politics.