Bachelor of Mass Communication

Bachelor of Mass Communication (BMC) Degree from Guru Jambeshwar University of science and tech. In addition, successful student will also be rewarded with a graduate diploma in mass communication from Take One School of Mass Communication.

Course Objective
The world is moving into a new era driven by the fast changing information and communication technologies. Invariably, media education has responded to the changing needs of the society by upgrading its content. The objective of this course is to:

* Provide broad based education, in-depth knowledge and understanding of the mass media.
* Provide students a combination of strategic and tactical knowledge of communication.
* Empower students with a range of skills and a high-level intellectual and professional competence focusing:

1). Verbal Skills
2). Written Skills
3). Analytical Skills

Career opportunities

* Journalist in print media
* PROs in Corporate and Government organizations
* Program producer, researcher, script writer, Radio jockey
* newsreader, anchor, reporter in television
* Camera and light operator. Production assistant in cinema
* Account executive media planner in advertising

Highlight

* Focus on communication skills, creativity and concepts
* Emphasis on operation knowledge of camera broadcasting and production equipment .
* Focus in production of radio programmes, news stories, TV documentary and coverage of press conference .
* Academic and practical on Advertising and P.R
* Visit to media related places in Delhi and outside.
* Participation in audience based shows in NDTV, CNBC, IBN 7, JANMAT, DD NEWS etc.

Course Content
Semester 1

* English- First Language.
* Hindi - First language
* Readings and Writing on Current Affairs
* Photography
* Introduction to Human Communication
* Basic Writing Skills
* Computers Skills

Semester 2

* English - Second language
* Hindi - Second language
* Writing for Media
* Computers Skills
* Writing for Media
* Mass Communication and Media
* Electronic Media
* Photography

Semester 3

* Introduction to Sociology
* Fundamentals of Psychology
* Introduction to Political science
* Introduction to Economics
* Mass Communication and Media
* Electronic media
* Readings and Writing on Current Affairs
* Photography

Semester 4

* Social Psychology and Statistical measurement
* Social thinking and social research
* Indian Political Structure
* Psychology of disorders and adjustments
* Economics
* Audio Production Technique
* Video Production Technique
* Electronic Media production

Semester 5

* Advertising
* Publications
* Reporting and Editing for Print media
* Television Journalism
* Media and Communication Issue
* Readings and Writing on Current Affairs

Semester 6

* Television Editing
* Radio Programme Production
* Advanced Advertising
* Public Relation
* Media and Communication Research
* Television Project
* Production Portfolio