Bachelor of Mass Media

The Course shall consist of 34 Theory papers and 1 project and an internship of 4 weeks duration

The Scheme of Modules is as under :

FIRST YEAR
First Semester : (6 papers)Second Semester : (6 papers) 1 Effective Communication Skills-I 1 Effective Communication Skills-2 2 Fundamentals of Mass Communication 2 Political Concept & Indian Political Systems 3 Introduction to Computers 3 Principles of Marketing 4 Introduction to 20th Century World History 4 Introduction to Psychology 5 Introduction to Sociology 5 Principles of Management 6 Economics 6 Introduction to Literature in English
SECOND YEAR
Third Semester : (6 papers) Fourth Semester : (6 papers) 1 Introduction to Advertising 1 Mass Media Research 2 Introduction to Journalism 2 Understanding Cinema 3 Introduction to Public Relations 3 Organisational Behaviour 4 Introduction to Media Studies 4 Radio and Television 5 Culture Studies 5 Advanced Computers 6 Creative Writing 6 Print Production and Photography
THIRD YEAR
Fifth Semester : (6 papers) Sixth Semester : (6 papers) 1Advertising in Contemporary Society 1Advertising and Marketing Research 2Copywriting 2Legal Environment and Advertising Ethics 3Advertising Design 3Financial Management for Mrkt. & Advt. 4Consumer Behaviour 4Agency Management 5Media Planning and Buying 5The Principles & Practice of Direct Marketing 6Brand Buying 6Contemporary Issues OR OR Fifth Semester : (6 papers)Sixth Semester : (6 papers) 1Reporting 1Journalistic Laws and Ethics 2Editing 2Broadcast Journalism 3Features and Opinion 3Niche Journalism 4Journalism and Public Opinion 4Internet and issues in Global Media 5Indian Regional Journalism 5New Media Management 6Niche and Magazine Journalism-I 6Contemporary Issues The maximum number of students at the F.Y, S.Y. & T.Y.B.M.M. will be 60 at each Semester.
ELIGIBILITY

A Candidate for being eligible for admission to the Degree Course in Mass Media shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent and secured not less than 50% marks in aggregate at first attempt.

Every eligible candidate has to pass an entrance examination conducted by the college for getting admission to this degree course.

Every candidate admitted to the degree course in the constituent /affliated college /recognised institution conducting the course, shall have to register himself /herself with the University.