BBA in Applied Management with G PBS

BBA in Applied Management with G PBS

More than 50,000 Customer care besides 1,00,000 Sales & Marketing related jobs get created every year. Companies today prefer hiring ’Market Ready’ customer facing employees, who not only have knowledge but also ’Right Skills’. To enable even an average student become ’Market Ready for new age industries like Finance, Retail & Telecom etc., we offer UGC & DEC approved BBA in Applied Management with the unique industry aligned ’Program in Business Skills (PBS)’.

Course Content

First Year

Part I
Business Tamil / Elements of Insurance

Part II
English Prose and Usage

Part III
Principles of Management
Mathematics
Business Economics

Second Year

Part II
Paper 2 English Composition and Business Correspondence

Part III
Business Correspondence
Financial Accounting
Human Resource Management
Marketing
Production and Operations Management

Third Year

Part III
Business Ethics and Values Internship, Project
E-Commerce
Taxation
Marketing Research
Industrial Relations((((


))))Graduate Program in Business Skills (G PBS)

Unit 1
Business Fundamentals
Business Communication
Sales Overview
+ Over The Counter Sales Overview
+ Channel Sales Overview
+ Corporate Sales Overview
Industry Overview – Retail / Telecom / BFSI
Customer care
Adapting to Workplace Act
Project
Unit 2
Marketing
Business Decision Making
Managing Financial Resources and Decisions
Personal Transformation
Working with and Leading People
Adapting to workplace
Industry Specialization – Any one out of Retail / Telecom / BFSI
Project
Unit 3
Organizations and Behavior
Marketing Intelligence
Advertising and Promotion
Marketing Planning
Industry Specific Sales Management
Project

Add on options

International Certification from Crossknowledge, France
Microsoft Office Specialist Certification
Business English