BBA (General)

BBA (General)

The BBA (General) programme aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education.
The Specific objectives of the programme are to:-

Produce upto date, assertive and effective executives for business and other organizations and
Prepare students for higher studies in business at home and abroad
Scope:-

While this course provides an overview of business management in a nutshell, it does not offer much scope by itself, but if it is followed up with a good MBA then start off can be with an executive or assistant manager in any of the business organizations, manufacturing companies, export or trading houses, financial concerns,, banks, NGOs, PSUs or multinational corporations. Bachelor of Business Administration course one of the most popular courses of GGSIP University. University provides this course under four specializations:

1. BBA : General
2. BBA : Banking & Insurance (B&I)
3. BBA : Tours & Travels Management (T & TM)
4. BBA : Computer Aided Management (CAM)

Management of Kasturi Ram College of Higher Education after successfully running BBA (B&I) since 2005 planned to start BBA (General) for the academic session 2009-2010 and applied for the same to university. Keeping in view infrastructure available and appointment of specialized faculty university has been kind enough to grant intake of 60 students from the academic session 2009-10.
Success story of other courses in the college speaks of itself and no stone will be left unturned to make this new course a grand success.

Syllabus

SEMESTER 1 SEMESTER 2
Code Subject Code Subject
101 Principles of Management 102 Business Organization
103 Business Economics-I 104 Business Economics-II
105 Business Mathematics 106 Quantitative Techniques and Operations in -Research Management
107 Computer Fundamentals 108 Data Base Management System
109 Financial Accounting 110 Cost Accounting
111 Personality Development & Communication Skills 112 Personality Development & Communication Skills- II
PRACTICAL 114 DBMS Lab
113 Computer Lab

SEMESTER 3 SEMESTER 4
Code Subject Code Subject
201 Organizational Behaviour 202 Human Resource Management
203 Indian Economy 204 Business Environment
205 Marketing Management 206 Marketing Research
207 Computer Applications - I 208 Computer Applications - II
209 Management Accounting 210 Business Laws
211 Personality Development & Communication Skills -III (MPR) 212 Taxation Laws
PRACTICAL 214 Computer Application Lab-II
215 Computer Application Lab - I

SEMESTER 5 SEMESTER 6
Code Subject Code Subject
301 Values & Ethics in Business 302 Business Policy & Strategy
303 Marketing Management -II 304 Project Planning & Evaluation
305 Production & Operations Mgmt. 306 Entrepreneurship Development
307 Management Information System 308 International Business Management
309 Financial Management 310 Project Report and Viva-Voce
311 Summer Training Report & VV 312 Environmental Science
PRACTICAL
313 Computer Applications Lab