BBA: Marketing

This institute introduces this program in association with the PTU Punjab Technical University. A degree program in management educations is the needed of the hour today as businesses expands across international platform and multinational needed skills management proficient for efficient administrations of multiple business segments. The main focuses is that it is a UGC approved degree program, excellent reference material in SIM Forms, the course content is decided according to the industry specification, Other than Marketing specialization it also includes Specialized subjects like: Finance, Human Resource Management and Information Technology, This program also includes hundred percent job assistance. After doing this program student able to enter in the field of finance, Human resource, banking, Information Technology, Marketing, Research and sales.

It also has the facilities of lateral Entry Program Multi Entry Multi Exit Facility. For this program student should be 12th passes or equal to that. After completing this program student can work as Human Resource Executive, Client Services, Marketing Managers, Markets Research Executive, Event Managers, Finance Managers, Purchase Executive, Production Executive.

Program Content:

Semester - 1

Introduction to Modern Business

Fundamentals Business Statistic

Micro Economic

Fundamental Business Communications

Business Law

Introduction to Computer

Communications and soft Skill

Semester - 2

Organizational Behavior

Marketing Managements

Macro Economic

Fundamental Accounting

Database Systems

Seminar

Semester - 3

Business mathematics

Cost Accountings

Logistics Management

Human Resource management

Production and Operation management

Information Technology in Management

Semester - 4

Research Methodology

Financial Management

Operations Research

Legal Environment of Indian Business

Project Management

Seminar

Semester - 5

Business Environment

Entrepreneurship

Specialization Major 1

Specialization Major 2

Specialization Major 3

Training Report

Semester - 6

Corporate Strategy

Management Information Systems

Specialization - 3 (major)

Specialization - 4 (major)

Project Report

Seminar

Specialisation Groups

Marketing

International Marketing

Marketing of Services

Advertising and Sales Promotion

Consumer Behaviour

Industrial Marketing

Marketing Research