BBA-Marketing Management

KIIT School Of Management
In Bhubaneswar

Rs 4,89,000
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Important information

Typology Bachelor
Location Bhubaneswar
Duration 3 Years
  • Bachelor
  • Bhubaneswar
  • Duration:
    3 Years

Where and when
Starts Location
On request
KIIT Campus-7, KRISHNA Campus, 751024, Orissa, India
See map
Starts On request
KIIT Campus-7, KRISHNA Campus, 751024, Orissa, India
See map

Course programme

The three-year BBA Program offers a different learning experience for prospective managers of 21st Century. The flexible curriculum integrates the latest development in industry, business practices and allows unlimited opportunities for self-disciplined learning.
The BBA Program covers 36 courses. These 36 courses comprises of 30 compulsory courses and 6 courses in a specialization group. Each course is completed in one single semester spread over 40 sessions, each of 60 minutes duration.

On successfully completion of the second year, a student is allowed to register for the third year of the program. During Semester-V every student is to undergo industrial training of 7-8 weeks in an organization and shall submit a report on or before the commencement of Semester-VI.

The last two semesters comprises of the specialization phase where the students can choose any one. This Program offers specialization in Marketing management.


1.Business communication
2.Principles and Practices of Management
3.Business Economics-I
4.Financial Accounting-I
5.Introduction to Computers-I
6.Basic Mathematics
7.Marketing Management -I
8.Business Communication Practical-I
9.Introduction to Computers -Lab -I

1.Business communication -II
2.Individual and Interpersonal Psychology
3.Business Economics-II
4.Financial Accounting-II (Corporate Accounting)
5.Introduction to Computers-II
(programming using C/ C++)
6.Marketing Management-II
7.Business Statistics-I
8.Business Communication Practical -II
9.Introduction to Computers-Lab-II

1.Organizational Behavior
2.Business Statistics-II
3.Financial Management-I
4.Introduction to DBMS Concepts
5.Business Law
6.Indian Economic Analysis
7.Communication Lab Activity-I
8.DBMS Lab

1.Human Resource Management
2.Business Research
3.Cost and Management Accounting
4.Financial Management-II
5.Introduction to Management Information Systems
7.Communication Lab Activity-II
8.Introduction to Management Information Systems Lab

2.Operation Management
3.Specialization Paper-I
4.Specialization Paper -II
5.Specialization Paper-III
6.Communication Lab Activity-III

2.Business Policy
3.Specialization Paper-IV
4.Specialization Paper-V
5.Specialization Paper-VI
6.Communication Lab Activity-IV

Marketing Management

1.Consumer Behavior
2.Marketing Channel Management
3.Brand Management
4.Rural Marketing
5.Service Marketing
6.Strategic Marketing

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