BBA:MARKETING MANAGEMENT
Bachelor
In Kolkata
Description
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Type
Bachelor
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Location
Kolkata
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Duration
3 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
BBA:MARKETING MANAGEMENT
SEMESTER - I
CODE TITLE MARKS No. of Credits
1.1 BLNA3101 Business Language 50 3
1.2 MIEA3101 Managerial Micro Economics - I 50 3
1.3 MAEA3101 Managerial Macro Economics - I 50 3
1.4 BSMA3101 Business Mathematics - I 50 3
1.5 BSTA3101 Business Statistics - I 50 3
1.6 BRFA3101 Business Regulatory Framework 50 3
1.7 FIAA3101 Financial Accounting
SEMESTER - II
CODE TITLE MARKS No. of Credits
2.1 BSCA3201 Business Communication 50 3
2.2 MIEA3202 Managerial Micro Economics - II 50 3
2.3 MAEA3202 Managerial Macro Economics - II 50 3
2.4 BSMA3202 Business Mathematics - II 50 3
2.5 BSTA3202 Business Statistics - II 50 3
2.6 TXNA3201 Taxation 50 3
2.7 CMFA3201 Computer Fundamentals
SEMESTER - III
CODE TITLE MARKS No. of Credits
3.1 PRMA3301 Principles of Management 50 3
3.2 HRMA3301 Human Resource Management 50 3
3.3 PDMA3301 Production Management 50 3
3.4 MKMA3301 Marketing Management 50 3
3.5 OPEA3301 Operations Research 50 3
3.6 CACA3301 Cost Accounting 50 3
3.7 IBSA3301 International Business
SEMESTER - IV
CODE TITLE MARKS No of Credits
4.1 ORBA3401 Organisational Behaviour 50 3
4.2 MAMA3401 Materials Management 50 3
4.3 ENSA3401 Environmental Studies 50 3
4.4 MACA3401 Management Accounting 50 3
4.5 AUDA3401 Auditing 50 3
4.6 BETA3401 Business Ethics 50 3
4.7 MISA3401 Management Information System 50 3
4.8 TPRT Term Paper and Presentation (Project)
SEMESTER - V
CODE TITLE Marks No of Credits
M5.1 MACA3501 Marketing Research & Consumer Behaviour 100 5
M5.2 ASPA3501 Advertising & Sales Promotion 100 5
5.3 INMA3501 Information Technology in Management 50 3
TOTAL 250 13
SEMESTER - VI
CODE TITLE Marks No of Credits
M6.1 SMAA3601 Sales Management 100 5
M6.2 INBA3602 International Business 100 5
6.3 ITBA3603 Information Technology in Business 50 3
6.4 PRJA3651 Project + Viva 100 6
6.5 CVIA3652 Comprehensive Viva
BBA:MARKETING MANAGEMENT