Business Administration Concentration: Marketing

Prince Consultancy
In Chennai

Price on request
You can also call the Study Centre
43255... More

Important information

Typology Bachelor
Location Chennai
Duration 2 Years
  • Bachelor
  • Chennai
  • Duration:
    2 Years
Description

*Business Administration (Marketing), 2 years-with an optional foundation year. *Business Administration, Bachelor of science, 4 years. ACCT-110 Accounting I. ACCT-111 Accounting II. ACCT-211 Managerial Accounting. BADM-230 Business Law. BADM-234 Organisational Behaviour. BADM-475 Strategy and Business Policy. ECON-261 Principles of Microeconomics. ECON-262 Principles of Macroeconomics. FIN-266.

Venues

Where and when

Starts Location
On request
Chennai
2/167,East Coast Road, injambakkam, Tamil Nadu, India
See map
Starts On request
Location
Chennai
2/167,East Coast Road, injambakkam, Tamil Nadu, India
See map

Course programme


BUSINESS ADMINISTRATION CONCENTRATION: MARKETING

*Business Administration (Marketing), 2 years-with an optional foundation year
*Business Administration, Bachelor of science, 4 years

ACCT-110 : Accounting I
ACCT-111 : Accounting II
ACCT-211 : Managerial Accounting
BADM-230 : Business Law
BADM-234 : Organisational Behaviour
BADM-475 : Strategy and Business Policy
ECON-261 : Principles of Microeconomics
ECON-262 : Principles of Macroeconomics
FIN-266 : Managerial Finance
IMGT-488 : Operations Management
MGT-281 : Introduction to Management
MKTG-291 : Marketing
BADM-431 : Research Methods in Business
BADM-439 : Senior Stimulation in Business OR
COMP-454 : Information Systems Project OR
BADM-493 : Final year Project

Concentration Electives
MKTG-360 : Selling and Sales Management
MKTG-380 : Marketing of Services
MKTG-390 : E-Commerce
MKTG-393 : Advertising
MKTG-395 : Consumer Behaviour
MKTG-398 : Marketing Research
MKTG-491I :nternational Marketing
MKTG-493 : Strategic Marketing
BADM-250 : International Business
COMM-321 : Public Relations Principles
MKTG-291 : Marketing

Major Electives

Language Expressions
Computer and Maths Electives
Computer Electives
Maths Electives
Liberal Arts Electives
Humanities Electives
Social Sciences Electives


Students that were interested in this course also looked at...
See all