Certificate Course in Business Management

Paper – I Human Resource Management

1. H.R.M. – Meaning, Objectives, Scope, functions of HRM
2. Human Resource Planning – Objectives, importance, Human Resource
Planning Process, Barriers to HRP
3. Recruitment – Sources of Recruitment, Recruitment Process, Recruitment
practices in India
4. Selection – Need for scientific selection, Selection Method/Process.
Placement, Induction & Socialisation
5. Employee Training – Need for training types of training, steps in training
programme
6. Wage and Salary administration – Objectives, Methods of wage payment
incentives & benefits.

Paper – II Financial Management
1. Financial Management – Meaning, Objectives Scope and Functions of
Financial Management, Relationships between Financial Management &
other areas of Management
2. Sources and forms of Finance Shares – Equity and Preference shares
Bonds & debentures Stock Markets in India – Functions of stock market
Securities & Exchange Board of India (SEBI)
Term Loons – , Trade Credit.

Paper -III Marketing Management
1. Marketing Functions – Concepts of Selling, marketing and market
research Marketing Function
2. Marketing Mix – I : Product
Product Concept, Branding, Packaging, Labelling, Product life cycle,
Product innovation, Product planning & Development Strategy
3. Marketing Mix – II,
Pricing Objectives, Pricing Policies, Sales Forecasting
Methods of Sales forecasting, Pricing Methods – Penetration and
Skimming Pricing.
4. Marketing Mix – II : Promotion
Sales Promotion – Kinds of Sales Promotion
Advertising – Types of Advertising, Evaluation of Advertisement
5. Marketing Mix – IV : Distribution
Common Channels, Channel Choice
Wholesalers – Functions and Services of Wholesaler
Typical Wholesale Services,
Retailers – Functions; Types, Large scale retail Organizations