Certificate in Customer Relations Management Exper (CRME)
Certificate
Online
Description
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Type
Certificate
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Methodology
Online
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Duration
6 Months
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Start date
Different dates available
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Online campus
Yes
Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential customers. It uses data analysis about customers' history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.[1]
One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and more recently, social media.[2] Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs. However, adopting the CRM approach may also occasionally lead to favoritism within an audience of consumers, resulting in dissatisfaction among customers and defeating the purpose of CRM
Facilities
Location
Start date
Start date
About this course
10TH
10TH
Reviews
Subjects
- Management
- Managing
- CRM
- IT Management
- Systems
- Approach
- Customer perceptions
- Consumer Behavior
- Self-Service Technologies
- Demand relative to capacity
Teachers and trainers (1)
SNEHA SHARMA
COUNSELOR
Course programme
- Explain variations in demand relative to capacity;
- Explain different types of waiting lines and how they operate;
- Describe consumer behavior and managing services;
- Describe managing customer perceptions of risk;
- Describe Self-Service Technologies (SSTs) and their use;
- Describe the relationship between the service delivery process and the service system;
- Describe how to design a new service process;
- Explain the components of the new service development cycle;
- Explain the role of culture in service excellence.
Certificate in Customer Relations Management Exper (CRME)