Certificate in Graphic Design

Syllabus

INTRODUCTION

A definition of graphic design and its specialised industries. Practice, history and processes of the graphic design. Design elements and principles. Thinking Creatively. Explore the theory and practice of visual creative thinking, problem solving, and the design process. In-depth study of visual language of a designers. Vector graphics vs. raster graphics.

PIXEL BASED EDITING

Introduction to pixel based graphics or raster graphics. Introduction to Adobe Photoshop as industry leader in pixel based editing. Setting up the workspace according to project needs. In-depth practice on tools of the application. Working with raster layers. Blending modes and layer styles. Color correction and manipulation with a wide range of adjustment tools. Working with text in photoshop. Introduction to vector graphics and smart objects in photoshop. Working with effects panel. Photo editing and manipulations in photoshop. Advanced tools in photoshop like vanishing point, liquify, lens correction etc. Third party plugins for photoshop.

CORPORATE BRANDING & PACKAGE DESIGN

Brand management and aesthetics. Logo design techniques for specific organizations. Raster and vector logo forms. Corporate stationary designing that includes letter head, business cards, envelopes, id cards etc. Harmony in designs throughout the brand identity. Creating promotional materials like posters, banners, standees etc. Dimensions and printing requirements for various abstracts. Package designs for products in illustrator weighing in the factors of the consumer, the client, and societal and environmental concerns.

PRINT FORMAT

Understanding print formats. Working with CMYK mode. Preparing a document for print. Terminology of printing. Offset vs digital printing. Print stationary and formats.

PORTFOLIO

Understanding career opportunities in graphic designing. Designing a unique portfolio degree that reflects your understanding of design principles and techniques. This collection of your art and design projects will act as your own piece of branded media, which you’ll use to communicate your strengths as a designer to potential employers.