Certified Social Media Marketing Masters Course (CSMMM)

Since, this is a master certification in Social Media Marketing; therefore, it touches all spheres of the same and enriches its participants with the topics like,

·Why care about Social Media? : Get to know about Digital Marketing and Social Media Marketing, latest trends in Social Media and the relevant success stories.

·Demystifying Community Building on Facebook: Learn about Facebook Brand Pages, how to create Facebook marketing strategy & brand ambassadors on Facebook etc.

·Creating Facebook Marketing Strategy: Gain knowledge through competitive research, strategy presentation by participants etc.

·Live Community Building & Facebook Advertising: Gain insights of different types of Facebook Ads, importance of CTR, Facebook v/s Google Adwords and much more.

·Twitter-The Jewel in Social Media Crown: Learn the tools & concepts related to Twitter and its application for brand building, customer engagement etc.

·Creating Twitter Marketing Strategy: Learn how to frame Twitter marketing strategy and understand the entire framework.

·Leveraging LinkedIn for B2B Lead Generation & Personal Branding: Get to know what is LinkedIn and how it helps in generating leads through various modes such as individual profiles, company pages, ad groups etc.

·Discussion on other Social Media Channels: Learn about other social media platforms viz. SlideShare, Pinterest, Google+ and how to leverage them for lead generation.

·Measuring ROI of Social Media: Gain knowledge about how to measure ROI of Social Media, tools required for measuring Social Media’s ROI and much more.

·Planning & Creating Multi-channel Social Media Strategy: Learn the art of choosing appropriate Social Media channels and develop multi-channel Social Media strategy.