Content Marketing Foundation

simplilearn
Online

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Methodology Online
  • Course
  • Online
Description

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Certified Six Sigma Green Belt

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Girish Ravi
4.5 21/12/2015
What I would highlight: I can say you simply learn here as learning is made simple. Good experienced trainers, lots of options to learn from - online, virtual classroom etc. Learning never stops when you are associated with Simplilearn. So many courses to choose from across project management, quality, technology, business etc. Got my PMP credentials too through Simplilearn and journey continues. Am happy I chose Simplilearn. Happy Learning.
What could be improved: Nothing
Would you recommend this course?: Yes

Microsoft® Project 2013

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Subhojit Chak
4.0 15/12/2015
What I would highlight: I have just started my courses with Simplilearn and their support is awesome and very prompt. The faculty too is very good. I can rate as a very good quality professionally handled... corporate training.
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Holiday PPC Advertising

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Nagarjuna DN
5.0 15/12/2015
What I would highlight: "Getting a high quality training from industry expert at your convenience, affordable with the resources you need to master what you are learning. "
What could be improved: Nothing
Would you recommend this course?: Yes

2D Video Game Character Animation for Beginners

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Krati G
5.0 14/12/2015
What I would highlight: Simplilearn is Simply trustworthy and reliable institute for learning. It has helped me get a good understanding of the concepts of Digital Marketing.
What could be improved: Nothing
Would you recommend this course?: Yes

Avid Media Composer 6

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Sandeep Rana
4.5 14/12/2015
What I would highlight: The training was good and covered the fundamentals of digital marketing. The project is well designed and helped gain hands-on experience. Trainer is well experienced.
What could be improved: Nothing
Would you recommend this course?: Yes
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Achievements for this centre

2017
2016

How do you get the CUM LAUDE seal?

All courses are up to date

The average rating is higher than 3.5

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 2 years

What you'll learn on the course

Marketing

Course programme

Course Preview
  • Introduction to Content Marketing
    • Lesson 1 - Content Marketing Foundations: What is Content Marketing?
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Origins of Content Marketing
      • 1.4 Defining Content Marketing
      • 1.5 Content Marketing Overlap
      • 1.6 Effective Vs. Ineffective
      • 1.7 The No-Strategy Penalty
      • 1.8 Recap & Course Overview
    • Lesson 1 - Content Marketing Foundations: Content Marketing Strategy
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 You Need a Strategy
      • 1.4 Start with Customers
      • 1.5 Your Brand's Story
      • 1.6 Channel Strategy
      • 1.7 Establish Listening Posts
      • 1.8 Measurement is a Must
      • 1.9 Questions Your Plan Must Answer
      • 1.10 Making the "Playbook
      • 1.11 Overcoming Budget Issues
      Lesson 1 - Content Marketing Foundations: Content, Social Media, and SEO—Who Oversees Content Marketing?
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Who Oversees Content Marketing?
      • 1.4 Content & Social Media
      • 1.5 Content & SEO
      • 1.6 Roles & The Customer Journey
      • 1.7 Engagement Model
      • 1.8 Who Is Generation C?
      Lesson 1 - Content Marketing Foundations: Tactics & Creating Content
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Overview
      • 1.4 In-Person Events
      • 1.5 eNewsletters
      • 1.6 Online Videos
      • 1.7 Case Studies
      • 1.8 Webinars & Webcasts
      • 1.9 Social Media (Except Blogs)
      • 1.10 Blogs
      • 1.11 Research Reports
      • 1.12 White Papers
      • 1.13 On-Site Articles
      • 1.14 eBooks
      • 1.15 Mobile Content
      • 1.16 Online Presentations
      • 1.17 Infographics
      • 1.18 Press Releases
      • 1.19 Putting It All Together
      Lesson 1 - Content Marketing Foundations: Social Media Channels
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Overview
      • 1.4 Facebook
      • 1.5 LinkedIn
      • 1.6 YouTube
      • 1.7 Twitter
      • 1.8 The Secret to Highly Shareable Content
      • 1.9 World Cup Example
  • Content Marketing Budget and Measurement
    • Lesson 1 - Content Marketing Foundations: Measurement & Budget
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Overcoming Hurdles
      • 1.4 B2C Goals & Metrics
      • 1.5 B2B Goals & Metrics
      • 1.6 Tying Outputs to Outcomes
      • 1.7 P&G Example
      • 1.8 Conclusion
    • Quiz
    • Course Feedback

    Additional information

    • About Author

      Greg Jarboe, Author, Speaker and Video Marketing Expert
      • Author of “YouTube and Video Marketing: An Hour a Day”, and writes for Search Engine Watch and ReelSEO
      • Prior to co-founding SEO-PR in 2003, Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation
      • Instructor & faculty at Rutgers Business School

    • What is the course all about?

      Content Marketing is aimed at writing articles to build authority and to generate inbound links. This is achieved through generating Social Media blog posts, writing LinkedIn articles and creating content for Facebook posts, online journals, magazines, and even digital newspapers.

      The Content Marketing Foundation course takes participants through all the fundamental aspects of Content Marketing- from identifying avenues to developing content to measuring results. This course trains participants in the essentials of planning and executing content marketing activity as well as how to measure its impact.


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