Course in Management of Cultural Tourism
Course
In Kolkata
Price on request
Description
-
Type
Course
-
Location
Kolkata
Facilities
Location
Start date
Kolkata
(West Bengal)
See map
INDIAN INSTITUTE OF MANAGEMENT CALCUTTA Diamond Harbour Road Joka, 700104
Start date
On request
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Course programme
COURSE OBJECTIVES
The main objectives of the course would be to:
- Explore the critical concerns and issues involved in tourism industry and
other related industries.
- Understand the rich cultural heritage of India.
- Generate new ideas to achieve diversification of tourism products, packages
and circuits.
- Achieve qualitative and quantitative changes in tourism packages.
- Appreciate critical environmental dimensions in promoting and sustaining the
quality and diversity of the cultural tourism resources.
LEARNING METHODOLOGY
The learning would consist of lectures, discussions, screening of videotapes,
project work involving visits to culturally significant places and tourism
industry related establishments, interaction with leading tourism
professionals.
EVALUATION
Evaluation will be done on the basis of project work, group work, assignments,
idea development project and website related assignment.
COURSE CONTENT
- Cultural Tourism Demand
- Cultural Motivations for Travel
- Indian Cultural Heritage for Tourism
- Cultural Tourism Planning and Management
- Cultural Tourism Marketing and Promotion
- Environmental Management for Sustaining and Promoting Cultural Tourism
- Exploring New Source Markets for Cultural Tourism
- Cultural Organisations and Tourism.
Course in Management of Cultural Tourism
Price on request