Course in Marketing Management

Course

In Kolkata

Price on request

Description

  • Type

    Course

  • Location

    Kolkata

Facilities

Location

Start date

Kolkata (West Bengal)
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INDIAN INSTITUTE OF MANAGEMENT CALCUTTA Diamond Harbour Road Joka, 700104

Start date

On request

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Course programme

Are you market savvy? Soon enough this will be less of a matter of choice and more of a survival need. Be it an individual or an organization, marketing has come to be the driving function. Consumer orientation is the buzz word. Get an insight into consumer behavior, find out all that has worked so far and all that hasn't. Design your very own marketing strategy - choose a marketing mix that works the best. A dynamic mix of cases, lectures and projects to place you leagues ahead of the maddening crowds.

Course in Marketing Management

Price on request