Course in PR & Marketing

The endeavor of this course is to provide students with the obligatory prerequisite in the turf of PR & Marketing

COURSE CONTENT

Paper 1 -

" Main beliefs as well as practice of advertising
" Marketing in addition to Public Relations
" Marketing accomplishment plans
" Market exploration, Market Research-work along with Product Launch
" Product Marketing & Advertising Strategies
" Role of advertising
" Pricing resolutions

Paper II -

" Socio as well as Economic state of affairs in addition to the finances of Industry plus Business.
" Social, Political & financial situation
" Allocation system
" Encouragement strategy
" Publicity & advertising movement
" Publicity plus its role in Marketing
" Personal advertising, Direct advertising, Door to Door Selling
" Sales encouragement in addition to covering

Paper III-

" Public-Relations
" Public-relations in practice
" PR plus advertising
" Corporate public relation
" PR in Industrial Corporation, in central plus Local Govt.
" The Law in addition to principles of Public-Relation.
" PR in addition to its position in advertising
" The problem of Public Relations plus advertising
" PR, Marketing plus the Social Scenario plus Milieu
" Marketing in addition to customer rights

Paper IV-

" Principles plus Practice of advertising
" Social, financial development in addition to the role of Selling
" Sale Strategies
" Responsibilities plus advertising
" Business communiqué
" Tools of Effective communiqué
" Seminars, conference, memo, agenda notes
" Drafting, trade-Letters, information, speech plus presentation
" Public-Speaking
" Use of computers for effectual communiqué in addition to advertising
" Importance of computers as a selling Medium
" How to generate a website for promotion plus commerce purpose.

Paper V - Promotional Strategies and Publicity - Domestic / Overseas
Advertising Scene
Advertising and Publicity - Current developments, Emerging International Market
Advertising and Marketing Scene abroad
Event Management
Designing and Production of an in house Journal
Publicity / Advertising Material
Magazine structure
Desktop Publishing
Costing and Estimating

Paper VI-
" The Mass Media
" Print - Newspapers / Magazines
" Audio Radio
" Audio Visual Films & TV

Internship-Period/ Practical-Training
Students will undertake internship in a PR/ Marketing / Advertising agency