Course in Seminar on Entrepreneurship

Course

In Kolkata

Price on request

Description

  • Type

    Course

  • Location

    Kolkata

Facilities

Location

Start date

Kolkata (West Bengal)
See map
INDIAN INSTITUTE OF MANAGEMENT CALCUTTA Diamond Harbour Road Joka, 700104

Start date

On request

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Course programme

I. BRIEF DESCRIPTION OF THE COURSE

The course consists of two modules. Module A covers concepts and theories of entrepreneurship, emphasising the innovative activity of the entrepreneurs. It shows how to search for innovative opportunities. Module B deals with business plan. It shows how to develop an innovative idea into a viable business proposal.

II. FORMAT OF THE COURSE

The role of the instructor in this course is diverse, including such role as lecturer, facilitator, consultant and resource person to students. Active participation, thoughtful reading, thinking and discussions are needed for fruitful and productive learning experience.

III. COURSE OUTLINE

Introduction to the course (KSM)

MODULE A: Entrepreneurship: theories and concepts (KSM)

· What is entrepreneurship?
· Entrepreneurship and innovation
· Sources of innovative ideas
· Strategies of Entrepreneurship
· How to maintain sustainable competitive advantage

MODULE B: Entrepreneurship: Practice (PS)

Starting the Process:

The Successful Business
Getting your plan started
Making your Plan Compelling

Elements of Business Plan

Developing an Effective Business Plan

Sample Business Plan

Course in Seminar on Entrepreneurship

Price on request