Digital Marketing Courses

1. Search Engine Optimization (SEO)

SEO Fundamental & Concepts
Keyword ResearchConceptual Analysis
Link Building tips & techniques
On page optimization
Off page optimization
Google Updates
SEO Tools operations & Management

Search Engine Marketing (SEM)

1. Google Adwords (PPC)

Introduction to online advertising and adwords
Adwords account and compaign basics
Policies and Ad Quality issues
Adwords Targeting and Placement
Adwords Bidding and Budgeting
Optimizing Performance
Display Advertising on the Google
Display network and Mobile Advertising
Performance Monitoring and Conversion Tracking

2. Bing and yahoo Ads

Introduction to Campaigns and Ad Groups
Importing Campaigns, Ad Groups and Keywords
Bidding and Traffic Estimation
Ads creation
Choosing right Keywords
Bing Ads Reports
Conversion Tracking with Campaign Analytics
Bing Ads Editor Account Management Tips
Bing Ads Editor Campaign Optimization

Local Business listings and Maps

Introduction
How it works
Quality guidelines

Social Media Optimization (SMO)

SMO Basics
Twitter Page Optimization
Facebook Page Optimization
Linkedin Optimization
Google+ Page Optimization
YouTube Optimization
Social media sites
Image Optimization and Networking

Social Media Marketing (SMM)

Introduction
Twitter Ads
Facebook Ads
Micro Blogs for Business

Web Analytics

Conversion Optimization