DIPLOMA IN FASHION MERCHANDIZING & RETAIL MANAGEMENT (DFMRM)

Course Aim:

The Fashion Merchandising & Retail Management program is designed to prepare students for entry-level positions in the Fashion Merchandising and Retail industry. This programme takes multi-dimensional approach in educating students for career in the fashion merchandising and retail industry by combining studies in business fundamentals with fashion merchandising and retail theory.

Course Contents:

Principal of Fashion Design, Fashion Advertising and Promotion, Fashion Retailing, Fashion in specialty market, Fashion Forecasting, Visual Merchandising, Psychology of Fashion, Evolution of Fashion, Product Development & Innovation, Fashion Economics, Fashion Dynamics, Design Fundamental, Fashion Retailing, Buying, Retail Store Operation, Merchandise Evolution, Global Retailing, Material Management, Product Knowledge (Apparel, Accessories, Footwear), Logistics & Supply Chain Management, Customer Relationship Management, Retail Operations Management, Principal of Management, Managerial Economics, Computer Systems & Applications, Maths and Statistics, Business Communication, Personality Development, Human Resource Management, Accounting and Financial Management, Small Business Management, Store Management, Organizational Behaviour, Marketing Management, Purchasing Principles & Practice, Quality Management, Basics of Entrepreneurship.

Career Prospects:

After completion of programme students can join the fashion or retail industry as Fashion Merchandiser, Buyer, Shop Floor Executive, Visual Merchandiser, Retail Sales Executive, Retail Representative, Fashion Forecaster etc. One can also start his/her own business.