diploma in journalism and mass communication

In Āgra

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Important information

Typology Diploma
Location Āgra
Duration 1 Year
  • Diploma
  • Āgra
  • Duration:
    1 Year

Suitable for: all stream of students


Where and when

Starts Location
On request
Uttar Pradesh, India
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Starts On request
Uttar Pradesh, India
See map

Course programme


Syllabus for diploma in journalism and mass communication

Paper-I Basic Principles of Communication & Mass-Communication


Nature and Process of Human Communication

Communication: Definition, Elements, Process, Functions

Need and Significance of communication

Kinds of Communication


Models of Communication: Relevance & limitations

Lasswell, SMCR, Shannon and Weaver

Osgood, Wilbur Schramm, Newcomb, Mclean & Dance model of Communication


Theories Of Communication: Sociological and Normative Theories,

Bullet, Psychological or Individual Difference, Personal Influence,

Cultivation, Dependency, Uses and Gratification, Agenda Setting, Free

Press, Development, Communist Media theory and others.

Suggested Readings

1. Mass-Communication in India: Kevel J. Kumar: Jaico Mumbai

2. Mass-Communication theory-An Introduction:Denis McQuail:Sage Delhi

3. Bharat Men Sanchar aur Jansanchar:J.V.Vilanilam:M.P. Hindi Granth

Academy Bhopal

4. Mass-Communication: Concepts and issues: D.V.R Murthy:Olive green:Kochi

5. Mass-, Culture, Language and arts in India:Mahadev L.Apte:Popular

Prakashan Mumbai

6. Towards sociology of Mass-Communication: Denis McQuail:Collier –Macmillan

7. Introduction to Communication Studies: John Fiske: Methuen London

8. The process and Effects of Mass-Communication: Wilbur Schramm and

Donald F. Roberts: University pf Illinois press.

Paper –II History Growth & Development of Media Master’s in Journalism & Mass-Communication


Origin, History, growth of Print Media with special reference to India

Regional Press : Importance & Reach

Role of Press in Pre Independence and Post independence in India

Origin of Indian News agencies and their role


Origin History, Growth of Radio with special reference to India

Radio as a tool of development

Future of Radio: FM, Online Radio ,Visual radio

Community Radio: Concept & Importance


Origin and History, of T.V. with special reference to India

Origin History, Growth of Cinema with special reference to India

Role of Cinema in Social Change: Critical analysis


Origin History & Growth of Internet

Role of Internet as a tool of Communication

Future of web journalism/cyber media

Paper-III Computer Applications


Introduction to computers

Definition classification and type of computers

Computer hardware and software

Memories, types of memories, storage devices

Application of computer in various fields related to media: Print

electronic and film etc.

Master’s in Journalism & Mass-Communication (MJMC)


Introduction to operating systems: MS windows,(98,2000,XP) MS DOS

Introduction to designing and photo editing software: Coral draw & Photoshop

Introduction to text formatting software: Page maker, MS word and Quark


Use of DTP in Print Media applications


Introduction to multimedia and animation

Introduction to MS power point, Presentation manager

Import and assembly of files software related to audio and video: VCD

cutter, cool edit, windows movie maker, Flash.


Introduction to Internet: Concept and development

World Wide Web and Online media

Tools and services on Internet

Browsing the Internet

Internet protocols, domain name systems,

Internet functions: e-mail, searching and downloading information

Security issue on internet

Suggested Readings:

1. Quark Express for Beginners: BPB Publication

2. Adobe Photoshop: Prentice hall India

3. Adobe Photoshop-Creative Techniques: Vishnu Priya Singh:Asian

Publication Delhi

4. Mastering DTP: Simone Mitchett: Macmillan Master Series London.

5. Information Technology-The Breaking Wave:Dennis P. Curtin, Kim

Foley,Kunal Sen & Cathleen Morin: Tata Mc Graw –Hill New Delhi

6. Introduction to Information Technology: Chetna Srivastava

Paper-IV Practical / Viva Voce

Quark Express: Designing Two pages of News Paper in A3 Size.

MS Word: The student should prepare at least 2 pages indicating the

use of paragraphs, text, fonts, headlines and alignment

PowerPoint: At least one presentation of not less than 5 slides on any

topic assigned.

Coral Draw: 2 Items

Photoshop: Editing 5 Photograph

Page Maker: 5 different lay out

Note: All assignment should be submitted in a C.D.

Semester-II Master’s in Journalism & Mass-Communication

Paper –V Basics of Reporting & Editing


News: Definition & Type

News Value, Qualities of Good writing

Elements of News, 5W & 1H Concept of News

Structure of News Story: Intro, Body (Inverted Pyramids) etc.

News gathering & Sources of News

Qualities of Reporter


Editing: Meaning, Definition & Need

News agencies: History, Importance

Major News Agencies: PTI, UNI, Reuter, AP, etc

Structure of editorial Department, Proof reading symbols

Style book, Story peg

Electronic revolution & Editing


Headline: Meaning, Significance Writing and types

Interview: Methods Importance and types

Book review, Film Review

Feature: Human Interest Story

News article, analysis, & Letter to the editor

Definition, Importance and Types of Editorial


Different types of Beat & Importance

Cultural reporting

Science & Technology reporting

Sports & games reporting

Crime reporting

Development Reporting

Suggested Readings:

1.News Writing:George.A.Hough:Boston Hough miffin company.

2.News culture:Allen Stuart:Buckinghem open university press.

3.Modern Journalism and News writing:Savita Chadda

4.Basic Journalism:Rangaswami Parthasarathi,Macmilan India Ltd.

5.samaacaar fIcar laoKna evaM saMpadna klaa :hirmaaohna :txaiSalaa

p,kaSana na[- idllaI

6 .saMpadna klaa : kop I narayana :maQya p,doSa ihndI ga,nqa AkadmaI


7. samaacaar saMpadna: rmaoSa jaOna Master’s in Journalism & Mass-Communication (MJMC)

8. samaacaar saMpadna: p,omanaaqa catu-vaodI

9.Editing deign and book production:Foster Charles,Journy London

10.News Editing Theory and practice :Sourin Banerji:K.P. Bagchi and

company New Delhi.


Media Management


Business aspect of a News Paper

Commencing Newspaper Publication

Pre-Publication Exercises

Organizational Set up of a newspaper/magazine and Electronic channel

Ownership Pattern: Individual, Partnership and Company


Management in Media: Definition, & Concept

Basic Principal of Management

Need and Importance of Management

Changing Conceptions of Management

Functions Of various Key management Authorities


Editorial Management: Organizational set-up of Editorial department,

Functions of Editor: Managing Editor, News editor, Sub editor and

other senior members.

Advertising management, organizational set-up of advertising

department function of advertising management

Circulation management organizational set-up of circulation department

Importance of circulation, promotional schemes

Financial management concept of financial management, importance,

organizational set-up of financial department, functions of finance


Suggested Readings:

1. Rucker & Williams: Newspaper Organization and Management: The Iowa

State University Press, Iowa.

2. Bhattacharjee Arun – Indian press from profession to industry,

Vikas Publication, New Delhi.

3. Kohli Vanita – The Indian Media Business, Sage, 2003.

4. Ganaratne Shelton – Handbook of the media, Sage, 2000.

5. Kothari Gulab – Newspaper Management in India.

Paper-VII Media Laws


Need and importance of various laws in media

Basics of Indian constitution and Fundamental Rights

Concept of free press

Brief history of Press Laws in India

Censorship and other legal implications imposed by government on Press


Press Commission: First and Second

Press council of India

Committees and related to Media: Joshi Committee, Chanda committee,

Wage board related to Media: Bachawat Palekar and Manisana Award.



Contempt of Court 1971

Official Secrets Act 1923

Copy Right Act, 1957

Press & Books Registration Act, 1867


Right to Information

Cyber laws

Editorial Ethics

Press council code on Communal Writings

Parliament Code for Journalist

Suggested Readings:

1. Press law in India: D.D. Basu

2. Press Vidhi:Nand Kishore Trikha Master’s in Journalism & Mass-Communication

3. Baart maoM p,osa ivaiQa : saurond,naaqa Samaa-

4. Journalistic Ethics: P.K. Bandhopadhyay

5. jana maaQyama kanaUna evaM ]Paadoyata :EaIkant isaMh

6. Press Law:A.N.Grover

Paper-VIII Practical / Viva Voce

Language Based practical (Simple News)

Editing five stories with headlines

Five News reports on various Issues

Two Human interest stories

Photo editing & Caption Writing

Graphical representation of editorial department

Note: A separate File shall have to be made and maintained by every

student which will be evaluated by External examiner during semester

examination. Master’s in Journalism & Mass-Communication (MJMC)


Paper-IX Electronic Media (Radio & Television)


Introduction to Radio as a Mass- Medium

The Functioning of Radio News Room

Types of News Bulletins

Compilation of News:Pool copy, Compiling News Bulletins

Radio Programme production: Basic Equipments


Concept of MW, SW and FM

Microphone: Importance, Types,

Elements of Radio Script: Spoken, immediate, person to person, heard

only once sound only, feel, think, entertain, & inform.

Production elements of Radio programmes: Aural Sense Appeal,

narration, dialogue, sound effect, Rapid Getaway, music, silence etc.

Art of writing different Radio Programme Formats: Talk, Radio Play,

Feature, Interview etc.


Television camera optics: View finder, Lens, Focal length, Focus, f

stop, Depth of field

Television production Crew: Talent, Camera operator, Floor manager,

Audio switcher, Video switcher, Director etc

Television Interview: Types, Methods, Formats, Tips

Light: Key, back & Fill

T.V. News: Basic style: PTC, Stand up shot etc.


Preparing T.V. visuals: Simplicity, Contrast, Balance, Composition

Story Board: Concept & Importance

Difference between ENG & EFP

Documentary Production: History, Importance

T.V. shooting technique: Shot classification, Framing, Movement

Paper-X Development Communication


Development: Meaning, Concept, Models of development, Theories,

Approaches to development

Problems and Issues in Development

Characteristics of developing Societies

Development Dichotomies: Gap between developed and developing Societies Master’s in Journalism & Mass-Communication (MJMC)


Development Communication: Meaning, Concept, Definition & Philosophy

Role of Media in Development Communication

Planning and strategies in development Communication

Social cultural and economic barriers

Democratization and decentralization of communication services:

Panchayati Raj System etc.


Issues in Development Communication: Population control

Family welfare,




Problems in development Communication

Need and Significance of development communication in Indian Context


Difference between Development Communication, Mass Communication, and

Development Journalism

Alternative Communication

Planning development Messages:

Identifying target audience

Topic selection

Place Time and Purpose

Developing, structuring presenting and adopting development Messages

through Print media, Radio & T.V and other modern technologies

Suggested Readings:

1. Rural Development and Communication Policies: Indian Institute of

Mass-Communication Publication

2. Communication and Social Development in India: B.Kuppuswamy:Sterling


3. Communication and Nation Building: P.C. Joshi: Publication Division New


4. Communication as Development: Uma Narula, W.B.Pearce: Southern

Illinois University Press

5. Education and Communication for Development: O.P.Dhama & O.P

Bhatnagar: Oxford New Delhi

6. Media, Communication and Development: S.C.Mishra: Rawat publication


7. Problems of Communication in Developing Countries: Krishan Sondhi:

Vision Publication New Delhi

8. Mass-Media and Rural Development: Arbind Sinha: Concept publication New


9. Communication Technology and Development: I.P.Tiwari: Publication Master’s in Journalism & Mass-Communication (MJMC)

Division New Delhi

10. Mass-Media and Village life in India: Paul Hartmann & B.R.Patel:

Sage New Delhi

11. Coomunication and Development: V.S.Gupta: Concept Publication New Delhi

Paper-XI Advertising in media


Advertising: Definition scope and Concept

History and development of advertising in India

Classification of Advertising

Advertising agency: Structure & Function

Characteristics of Advertising

Creativity in advertising, Style of Thinking: Fact v/s Value based thinking


Transforming Concepts (Idea) in to copy

Basics of Advertising copy writing &Visualization

Writing Effective Radio & T.V Copy

Print copy writing

Models of Creativity: Roger von model, Graham Wallas model, James Young


Formats for Radio and T.V. Commercials: Slice of life, life style,

animation, straight announcement, Presenter, Testimonial,

Demonstration, Musical etc

Suggested Readings

1. Contemporary Advertising- William F. Arens & Bovee Master’s in Journalism & Mass-Communication (MJMC)

2. Management of Public relations and communications- Sailesh Sengupta

3. The Practice of Public Relations- Fraiser P. Seitel

4. Public –Relations: Diwakar Sharma

5. Advertising Copywriting:Burton,Philip Ward

6. Ogilvy on Advertising: David Ogilvy

7. Advertising principles and practice: Chunawala&Sethia:Himalaya Publication

8. iva&apna klaa :ASaaok mahajana

9.Public Relations:Jaishree Jethwanee and Sarkar:Sterling New Delhi

10.Hand book of PR and Communications: Philip Lesley: Jaico Publication


11.Effective Public Relations:Cutlip&Centre :Prentice hall

12.Practical Public Relations:Sam Black

13.janasaMpk- :saI ko sardanaa

Paper-XII Practical / Viva Voce

Radio- talk, play, feature, interview

TV- TV news capsule, story board

Designing two posters- one commercial and one social awareness

Design cover page for any magazine

Preparing press notes & speeches for press conference Prepare a house journal.

Group assignment




Concept of Research: Meaning & Definition

Importance of Media Research

Areas of Media Research: Source analysis, channel analysis, Message

analysis, Audience analysis, Feedback analysis


Communication Research: Definition & Meaning

Contribution of other social sciences

Communication research process: essential steps Master’s in Journalism & Mass-Communication

Sampling: Meaning and types


Methods of data collection: Survey, Observation, Case studies, Content


Tools of Research: Interview, Schedule, Questionnaire

Types of Data: Primary, Secondary and Tertiary

Data analysis: Mean, Median, Mode

Report Writing:

Graphical presentation: Histogram, bar diagram, Pie charts


Issues in Communication Research

Role of researcher

Methodological Limitations in Communication Research

Information Technology revolution and Communication Research

Ethical Issues in Communication Research

Suggested Readings

1. Social Research and statistics: R.N.Mukherjee:Vivek Prakashan New Delhi

2. Media Research: A.S.A.Berger: Sage Publication: New Delhi

3. An Inquiry to Communication Research:

4. Social Research: C.R. Kothari

Paper-XV Dissertation

Each student will select a Research topic/Problem in consultation with

the concerned faculty member of the department.

Paper-XVI Practical / Viva Voce

Communication Research- prepares a research design for a selected

research problem.

Prepare questionnaire/schedule and interview format

Data collection on the basis of research tool developed keeping in

view the research design using a smaller sample size.

Submission & presentation of report

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