Diploma in Public Relations and Journalism

Public Relations generally known as PR, is an intended and sustained attempt to establish goodwill and mutual consideration between an organization and its public. PR is also a part of Journalism, because to convey their message to the public PR has to take help of different media.
The PR Industry is one of the highest rising industries in the world and company is beginning to understand the significance and value of PR. The programme is therefore focusing student to develop their understanding of business, recognize communication and PR necessities in the organization, strategies and provide solutions and campaigns to fulfill these needs.
The topics that are involved in PR are Visibility, awareness, strengthening brand recall. This course help to improve the journalistic traits in students. It introduces student with different forms of media, how a media house operates and also teaches the tricks to deal with the media.
The programme structure includes lectures, seminars, and workshops, which are used to deliver the essential learning objectives. Students are offered with live case studies to work on in the classroom under the guidance of industry expert